mayhew.jpgElizabeth Mayhew, a lifestyle expert most well-known for her appearances on the “Today” show, has been named VP, editor in chief, brand content of Hachette Filipacchi‘s Woman’s Day Group.

Starting January 4, Mayhew (right) will take over for the current top editor of Woman’s Day, Jane Chesnutt, who is set to become a special consultant for the Woman’s Day brand in the new year.

Hachette executives said the transition was part of a succession plan outlined by Tina Brown (yes, THE Tina Brown) who was brought on as a consultant to help with the selection process. “Tina Brown was the perfect consultant for the search,” said Carlos Lamadrid, SVP and chief brand officer of the Woman’s Day Group. “She has a classic content background, but also has a fantastic knowledge of marketing and new media.”

Mayhew seems like the ideal candidate for the position. With more than a decade of lifestyle editing experience, she has contributed not only to “Today” but Real Simple and House Beautiful. And with shelter magazines folding left and right (RIP Domino and Hachette’s own Metropolitan Home) this women’s title could benefit from an infusion of lifestyle input from someone who has spent her career focused on the category. We can’t wait to see what Mayhew does with Woman’s Day.

Previously: Hachette Shutters Metropolitan Home; Hachette Filipacchi Restructures Women’s Titles

Read more