Here’s a reason to get excited: two of the most compelling voices in women’s media are teaming up to create a magazine for teenage girls. Tavi Gevinson, the 14-year-old fashion blogger, is joining forces with Jane Pratt, creator of the legendary 90s teen magazine Sassy and the fashion periodical for thinking women, Jane.
Gevinson may be a whippersnapper, but she has already proven herself to be a gifted fashion critic, stylist, and social commentator. In addition to her popular blog The Style Rookie, she has contributed to Jezebel and Pop magazine, and was recently the subject of a New Yorker profile. Most importantly though, she knows her subject matter. The new publication, she explains on her blog, will be “a magazine for an audience of wallflowerly teenage girls.”