Get ready to hear more about Prima Cinema Inc. in the coming months. Per an article in the LA Times by Daniel Miller, the company’s product costs around $35,000 plus another $500-600 per stream, plugs into expensive home-theater set-ups and allows the lucky homeowners to access select first-run Hollywood titles the same weekend the movies arrive in theaters.

From Miller’s article:

The Schultzes are not members of the exclusive “Bel-Air circuit”… Instead, these Rancho Santa Fe film fans, who also own a West Hollywood condominium they bought from actor Matthew Perry, are willing to pay a premium to screen movies as the Hollywood moguls do.

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