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Posts Tagged ‘Jay Lauf’

Atlantic Media Names Four Co-Presidents

atlanticmedia_logo_rgb.PRAtlantic Media has named four new co-presidents. Details are below.

    • James Bennet and Bob Cohn have been named co-presidents of The Atlantic. Bennet — who has been editor-in-chief of the magazine since he joined in 2006 — will retain that role. Cohn, most recently The Atlantic’s digital editor, will now serve as co-president and chief operating officer of The Atlantic. He has been with the company since 2009.
    • Kevin Delaney and Jay Lauf haven been tapped as co-presidents of Quartz, the business site from Atlantic Media. Delaney has been Quartz’s editor-in-chief since the site launched in 2012. He will retain that role. Lauf — Quartz’s publisher — will also continue with that role. Delaney joined Atlantic Media in 2012 and Lauf joined in 2008.
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Quartz Names Senior Sales Director

The Atlantic’s business site, Quartz, has named Laura Scaglione senior sales director of Quartz Live, its events division. Scaglione comes to the site from The Wall Street Journal, where she served as global sales director for WSJ Executive Conferences and All Things Digital.

“As we grow the Quartz brand across platforms, we look for talented people at the cross section of experience and entrepreneurialism and Laura fits that bill,” said Jay Lauf, Quartz’s senior VP and group publisher, in a statement.

Scaglione’s appointment is effective immediately.

Quartz Names Advertising and Strategy VP

Quartz, the business centric site from The Atlantic, has named Joy Robins its vice president of advertising and strategy. She comes to the site after five months at NBC Universal, where she served as senior director of digital ad sales. Prior to her time there, Robins served as BBC Worldwide Americas’ VP of digital ad sales for four years.

“Joy brings a rare and perfect combination of entreprenuerialism, digital savvy and appreciation for high quality content,” said Quartz senior VP and group publisher, Jay Lauf, in a statement. ”And her track record of success gives us great confidence in her ability to lead our revenue-generating efforts.”

Robins’ appointment is effective immediately.

The Atlantic Posts Sponsored Article on Scientology, Then Pulls It [Update]

Last night The Atlantic posted a sponsored article on Scientology titled “David Miscavige Leads Scientology to Milestone Year.” It was exactly what it sounds like — an celebratory ad for Scientology, complete with overwhelmingly positive comments from readers.

The article was also formatted exactly like any other Atlantic piece — save “sponsor content” written at the top — so people started questioning the ethics of it. And just as soon as people started criticizing the article, the Atlantic yanked the piece (here is a Google cache version of it).

As Poynter notes, Jay Lauf, publisher of The Atlantic, recently spoke in a positive way about sponsored content. “A lot of people worry about crossing editorial and advertising lines, but I think it respects readers more… It’s saying, ‘You know what you’re interested in.’ It’s more respectful of the reader that way.”

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Quartz Hits 1 Million Visitor Mark

Quartz, the recently launched business site from The Atlantic, has hit a milestone. In December, the site registered over 1.4 million unique visitors, according to Omniture.

Quartz only launched at the end of September 2012, so the news that it has already grabbed one million visitors in a single month was naturally greeted with excitement by Jay Lauf, senior vice president and group publisher of the site and The Atlantic. “In just over three months, Quartz has reached beyond the benchmarks we set for ourselves,” said Lauf, in a statement. “Readers and advertisers are responding positively to the content, clean design, and the bold new ad formats.”

People obviously like what they see, but Kevin Delaney, Quartz’s editor-in-chief, said changes are coming. Changes for the better, that is. “We’re building on the success of our first three months by hiring more international journalists and readying a series of improvements to the site,” he explained.

Condé Nast and The Atlantic Dominate Adweek’s 2012 ‘Hot List’

The winner’s of Adweek’s annual Hot List are now available online, but here’s a quick summary of the print category: Condé Nast and The Atlantic are doing good things.

Six Condé magazines took home awards — such as GQ getting the “Hottest Magazine for Men” nod and Bon Appétit taking the “Favorite Destination for Foodies” honor — the most of any big publishing house. Other Condé titles taking home Hot List awards include Condé Nast Traveler, Self, Golf Digest and Allure.

The Atlantic was the other big winner. It was named the “Best Magazine to be Seen Reading on The Subway” and Jay Lauf and James Bennet were named publisher and editor of the year, respectively.

For the complete Hot List winners, click through.

[Image: Nick Mrozowski/Alfred Maskeroni]

Quartz to Launch Sept. 24

The Atlantic Media Company’s venture into global business coverage — Quartz — will launch on September 24. The site has been slowly accumulating talent over the past few months, and the latest addition to the staff is Jay Lauf, who was just promoted from vice president and publisher of The Atlantic, The Atlantic Wire, and The Atlantic Cities, to senior vice president/group publisher of Atlantic Media Company and publisher of Quartz.

Lauf, who has been with The Atlantic since 2008, believes company’s flagship brand built the foundation for Quartz.

“Our editorial and sales teams have done an amazing job bringing The Atlantic back to a place of both cultural importance and sustained profitability,” said Lauf in a statement. “Its success is the foundation for all we’ve been able to do with new product launches.”

“Quartz is our boldest launch to-date, one that, I think, is perfectly timed for the current business epoch. There is a wide-open space for a smart, mobile-first product to serve the needs of global business professionals, and our all-star editorial and dev teams have built that.”

The Atlantic Names Hayley Romer Associate Publisher

Hayley Romer, a five year veteran of Condé Nast Media Group, is joining The Atlantic as Associate Publisher. Romer had been with Condé since 2007, most recently as its Executive Director of Corporate Sales.

“Hayley has a stellar reputation from all corners of the publishing landscape — from our peers, clients, and partners on the agency side, said Jay Lauf, Vice President and Publisher of The Atlantic.

Romer begins on May 30.

The Atlantic’s Digital Ad Revenue Surpasses Print

For the first time in its entire 154 years of existence, The Atlantic’s digital ad revenue has surpassed its print ad revenue. In October, digital accounted for 51 percent of ad sales; print accounted for 49 percent.

It’s quite an accomplishment, especially when you consider that the magazine had its best October since 1999 and the website posted an ad gain of 86 percent compared to last year.

Jay Lauf, Vice President and Publisher of The Atlantic, recognized the significance. “We’ve reached an exciting, new benchmark that, just four or five years ago, many in the industry thought would never come,” he said. “I’m happy to report this success didn’t come at the expense of print, which itself posted a record-setting month. Instead, it’s a testament to the strong demand we’re seeing across all Atlantic platforms. To me, it’s clear that we made the right strategic choice back in 2008 to focus on digital innovation and growth.”

The Atlantic Posts Revenue Gains for 12th Straight Quarter

With the third quarter over, The Atlantic is proving once again that it is a force to be reckoned with. The magazine has now posted revenue gains 12 straight times, according to a company press release. Most recently, there was a 41 percent jump for digital, a three percent increase for print, and total ad revenue grew 19 percent.

Jay Lauf, Vice President and Publisher of The Atlantic, is hopeful that the trend continues. “We have more than 40 different advertisers running on the site currently, a continuation of the strong demand we saw in the third quarter,” said Lauf. “Print outperformed an incredibly strong Q3 last year. And mobile — our phone and iPad app — is beginning to show up for us, too. It represented two percent of overall digital ad revenue in the third quarter, but I expect to report increasing percentages in 2012.”

The Atlantic is a reminder that if you make solid decisions, and grow a brand without sacrificing quality content, good things happen. We’ve watched it change over the years, and each shift — even those that seem like they will hurt the magazine — ends up being in the right direction.

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