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Posts Tagged ‘Jayne Jamison’

Jayne Jamison Named VP and Publishing Director of Seventeen and Redbook

Jayne Jamison has been named vice president and publishing director of Seventeen and Redbook magazines, a new role at Hearst Magazines. Jamison was most recently vice president, publisher and chief revenue officer of Seventeen, a role she had held since 2003. This marks a return to Redbook for Jamison, as she was with the magazine from 1997 to 2003.

Seventeen is the number one teen magazine in the market and Jayne has taken it to new heights, achieving tremendous advertising growth, up more than 11 percent in the first half of 2013,” Michael Clinton, Hearst Magazines’ president, marketing and publishing director, said in a statement. “Her relationships and experience in fashion and beauty are a great asset as she adds the new, style-focusedRedbook to her responsibilities.”

Jamison is taking over Redbook’s publishing duties from Mary Morgan, who is leaving Hearst Magazines.

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Seventeen‘s Jamison: Capitalizing On Multi-Platform Content

seventeendec.jpgWith a young, tech-savvy audience, Seventeen is the perfect outlet to try new digital content. In fact, publisher Jayne Jamison told FishbowlNY, the magazine already employs lots of cross-platform packages, including “Beauty Smarties”, who create make-up tutorial videos for seventeen.com and also contribute to the magazine.

“Video is huge on our Web site,” Jamison said.

“Most months we have about one million video plays. We’re both creating video content off of the pages of the magazine, like beauty smarties, and creating new video content for the Web. We’re also encouraging advertisers to make videos.”

The magazine’s print content also drives readers to the Web site, with at least 40 “editorial Web prompts” in every issue. “For us, it works both ways,” Jamison explained. “We have sold more than half a million subscriptions on the Web this year. In our company [Hearst], we’re number one in that regard, and that is important in reaffirming the power of print. The Web offers us great opportunities for sweepstakes and polls and quizzes.”

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