There are dozens of radio traffic reporters in the New York market. Many of them could be deemed “interchangable” with a cookie cutter sound. Only a select few in the last 20 years have been able to make a career, and be known to a large number of listeners. And then there’s Jeff McKay!
McKay is clearly the most engaging traffic reporter in the business. Therefore, his stock is constantly on the rise. After many years as a full-time gridlock guy on 1010 WINS, mainly nights and weekends, McKay landed as the morning traffic anchor with a managerial role at Merlin Media’s ill-conceived, FM News. But McKay has never been ill-conceived. His reports stay true every 10 minutes, never crossing into gimmicky. He straddles a line effortlessly from entertaining to informing like few in the traffic world have ever done.
Once the writing was on the wall at Merlin last year, and Merlin fired the majority of its staff, McKay began his quest for the next radio home.
“I was looking at a number of scenarios, in radio, television and outside of broadcasting, and had received several offers I liked,” McKay admits. “However, the possibilities with Radiate Media and Cumulus was the best position for me and my family.”