TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jennifer Stenger’

eBook Summit: Digital Lessons For Journalists, News Organizations

eBookSummit100x100.gifIf the title “eBook Summit” conjures up a vision of publishing industry executives, agents and writers, well, you’re not that far off. But we were also not surprised to see that there is a lot that journalists and news organizations can take away from the panels at today’s mediabistro.com eBook Summit — and not just those journalists who have written books or hope to someday. In fact, we believe e-readers will have a huge impact on the print media world — not just the publishing world — in the New Year.

We sat in on a panel this morning that featured Jennifer Stenger, who oversees licensing and business development for mobile markets for the Associated Press. She spoke about the AP’s expansion into providing its content on mobile devices and e-readers. This is a shift for the AP, she said, because the organization has traditionally just provided news content to other news organizations who then repackage it and distribute it to readers or viewers. Now, the AP can tap these users directly, so it is learning what information people want and how they want to get it. “It gives us something we’ve never had before, which is a direct connection to users,” she said.

Also surprising to the AP, she said, was that readers were willing to pay for content on their e-readers. Where traditionally information on the Internet has been given away for free, making online readers less inclined to pay for it, e-reader users were willing to shill out to get information specially curated for them.

“It was kind of a surprise to us that they wanted to charge [for e-reader content], because news on the Web is free and no one wants to pay for the news anymore,” Stenger said. “And not only did they want to charge, they wanted to charge per category of news. We thought this would never work, no one would ever want to pay. But on the contrary, people are willing to pay for what they want, and most of what they are paying for is convenience.”

For more coverage of today’s conference, head over to our sister blogs, eBookNewser and GalleyCat.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now! 

Mediabistro’s eBook Summit Kicks Off Tomorrow

summit.jpgAs we look towards 2010, we can already predict that e-readers and digital editions of everything — from magazines to books — will be an important focus for the media in the coming year.

That’s why we’ll be checking out mediabistro.com’s newest conference, the eBook Summit, starting tomorrow morning and continuing through Wednesday afternoon. We’re most looking forward to hearing comments from speakers who are journalists or who work for journalistic institutions, like Katty Kay of “BBC World News America,” The Associated PressJennifer Stenger and Joshua Benton from Nieman Journalism Lab.

But if you can’t take time off work to scoot over to New World Stages, mediabistro.com will also be broadcasting the conference’s keynote addresses live online. We’ll also be posting dispatches live from the conference here and there, and you can follow all the action on WebNewser, mediabistro.com’s publishing blog GalleyCat and our newest blog, eBookNewser.

If you’re interested, here’s more info:

What: Mediabistro’s eBook Summit
When: December 15-16, 9:30 am – 5:45: pm
Where: New World Stages
340 W. 50th St. (between 8th and 9th Aves.)

Register here.

Watch online here.

Even more info.