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Posts Tagged ‘Jim Cooper’

Adweek Launches iPad App

Adweek has come to the iPad. The magazine’s app is powered by Adobe and comes equipped with all the content found in the print version, plus interactive features, expanded photo galleries, the “Ad of The Week,” and more.

Robert Newman, a creative director who oversaw the launch of Reader’s Digest’s iPad app, lent a helping hand to Nick Mrozowski and Lisa Granatstein, Adweek’s creative director and managing director, respectively.

“We had a top notch team working to seamlessly extend and enhance the experience of Adweek onto the iPad.” said Jim Cooper, executive editor of Adweek, in a statement. “This reinvention allows us to evolve at pace with the media we cover.”

The app is slick, but costly. Non-subscribers can enjoy it for $79.99 per year, $7.99 per month, or $4.99 per individual issue. You can also drop $99.99 per year for a print subscription, which includes access to the app.

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Adweek Names Lisa Granatstein Managing Editor

Adweek has named Lisa Granatsein as its new Managing Editor. Granatstein comes to Adweek from Mochila, a content syndication network and platform, where she had been since 2008.

The move actually marks a return to home of sorts for Granatstein; she previously worked for Adweek’s sister title Mediaweek for over a decade.

Jim Cooper, Adweek’s Executive Editor, was happy to announce the hire. “Few in this business have Lisa’s editorial instincts and breadth of knowledge,” said Cooper. “Her wealth of experience in the media, and across platforms, will be a significant component to our commitment to top-level, comprehensive industry analysis.”

Guess What? Michael Wolff is Out at Adweek

That’s right. After all the rumors and the denying of rumors, it is now official: Michael Wolff is out at Adweek. The magazine is reporting that Jim Cooper, the Executive Editor, will oversee operations effective immediately. It appears that Wolff decided to leave, judging from his tweet (“Long goodbye done“) and his comment:

I’ve had a fantastic time at Adweek. It’s been my privilege to be part of the brilliant transformation of the magazine and site. I can’t rave enough about Adweek’s remarkable staff. I am sad to leave but sure the talent here will continue to do great things. I’m grateful to everybody at Prometheus for giving me this opportunity and this wonderful year.

In a letter to readers, Cooper said that Adweek will remain largely the same, though the overt mention of “the industry” does make us wonder if the magazine is headed back to its roots:

Now, six months into its re-launch, as media, advertising and marketing continue to experience rapid and exciting transformation, Adweek is well positioned to continue to be the leading news brand in the space. We will continue to be fast to break news, analyze that news with authority and allow the industry’s voice to be heard through the magazine’s pages and Adweek.com.

eMedia Vitals Launches with Party At Social Bar

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eMedia Vitals is not your normal aggregation site. Instead, it lends its arms out to publishers and content producers as well. While most aggregators are content to just piggy-back on other people’s content and get whatever pageviews or ad sales are to be found out there, eMedia working with them to create revenue for their product.

Last night, the new media company held a launch party at New York’s social bar. Pictures after the jump.

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