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Posts Tagged ‘Jimmy Orr’

LA Times Adds Deputy Mobile Editor

If you’re into acronyms, as we are, then you’ll understand why one of the first things we did upon learning that Laura E. Davis (pictured) has been appointed to the new LA Times position of deputy mobile editor was to look up what else the abbreviation DME stands for. Besides deputy managing editor.

Turns out DME has a breadth and depth as wide as the purview Davis, a former Yahoo News manager, is now tasked with overseeing. In no particular order, DME has also been known to stand for the 2010-12 TV series Drinking Made Easy, digital media edition (via Microsoft), direct marketing expense and doctorate of music education.

Davis, a USC grad, began her journalism career with AP stints in LA and New York. During her time at Yahoo, the company’s Facebook news-feed presence grew to more than two million fans and the Twitter page @YahooNews added 300,000+ followers.

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LAT Managing Editor, Digital Welcomes Paywall Debate

Via Q&A with PR Week, Jimmy Orr says the discussion about metered online content is “healthy” (and – we assume – sure to get “healthier” in these parts once the Orange County Register joins the paywall club later this month):

“Our thought is that no one can cover Los Angeles and Southern California better than we can. That’s our niche. Our journalism is strong enough, and quality sells.”

“The important thing we do is participate [in the debate] and see if the business model works. Too often, people get caught up in the fact that the business model in this industry has not yet been fully realized. That’s true, but that is also okay, because it will be. But if you don’t participate, you’re not going to learn.”

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LA Times Names Megan Garvey Assistant Managing Editor for Digital

Los Angeles Times editor-in-chief Davan Maharaj announced Wednesday the promotion of Megan Garvey to assistant managing editor for digital. Garvey has been with the LA Times since 1998.

From the newsroom memo:

She will be responsible for the selection and display of news and features on More broadly, she will work with journalists across the newsroom to find the most effective ways to present our journalism and connect with readers online.

With Megan’s new assignment, Tenny Tatusian will become mobile editor, overseeing the presentation of our content on portable devices, an increasingly important aspect of our operation.

Garvey will be in charge of the LA Times website and data team. She will report to Jimmy Orr, the managing editor of digital.

LA Times Has a Record Year on the Web

The LA Times published an internal memo by managing editor/online Jimmy Orr over the weekend, showing the full extent of the paper’s online success in 2011. Overall page views were up by 28% in 2011–reaching more than 2.1 billion. Monthly unique visitors also grew by 34.2% by year’s end.

Read more Has Record-Breaking Month

The LA Times‘ website broke traffic records in August with 18.6 million unique visitors and 192.7 million page views. Those numbers solidified the Times‘ stake as the second most-trafficked newspaper website in America, trailing only the New York Times. The site was fifth this time last year, behind the NY Times, Wall Street Journal, Washington Post and USA Today.

The Times had 12 blogs that drew over 1 million page views. Here are the top 10. The asterisks indicate a record-breaking number.

1. Framework: 16.4 million
2. L.A. Now: 11.5 million
3. Nation Now: 7.5 million*
4. Hero Complex: 4.4 million
5. Politics Now: 3.7 million*
6. Ministry of Gossip: 3.5 million*
7. Travel: 3.3 million*
8. Technology: 3.3 million*
9. Show Tracker: 2.7 million
10. Booster Shots: 2.3 million*

Managing editor/online Jimmy Orr‘s full memo to staff regarding the Times‘ August numbers is after the jump:

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LA Times Writes Four or Five Headlines for Every Story managing editor Jimmy Orr gave an interesting interview over the weekend to about the paper’s recent boom in web traffic. A lot of the piece was spent crediting SEO with the Times‘ recent numbers. Which makes us sad for some reason. We were hoping the secret had to do with great journalism or an increase in web content. But that’s not what we want to talk about. The interesting part of the piece was where Orr said that virtually any headline published in the LA Times these days gets rewritten four to five times. There’s the paper headline, the online HTML version, which may also be adapted for SEO, and the Twitter and Facebook versions.

“The one for Twitter can be much more engaging,” explains Orr. “The Twitter headline can be much more fun, much more dramatic, much more inquisitive. We often look to see if there is a hashtag for a discussion and include that.”

Funny how much the new new new journalism has to do with marketing stories. This is also sad, but from a business standpoint in the new media world, it makes more sense for a newspaper to hire someone to tweak headlines than does to have someone like Sy Hersh on board writing exposes.

LA Times Expands Facebook Enabled Commenting

Having tested the waters with “All Things Lakers,” the LA Times is now ready to give Facebook-enabled commenting a bit more of a whirl. The newspaper today announced it is expanding the popular functionality to its “Technology” blog, with plans later this week to do the same for “The Fabulous Forum.”

In explaining the move, recently promoted managing editor for online Jimmy Orr says the pros definitely appear to outweigh the cons:

Some of our stories require registration; some do not. Some of our comments appear right away, while others languish for a moderator to approve or deny. Still others disappear after one day, never to be seen again…

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LA Times Appoints New Managing Editor, Online

According to Omniture, the website in 2010 registered 1.64 billion page views and 493 million unique visitors. Of that visitor total, 30% were from the southern California area.

This is the purview of Jimmy Orr, who it was announced today will take over as the LA Times‘ managing editor, online, beginning February 28th. He replaces Sean Gallagher, who is moving to London.

“We are extremely pleased to have Jimmy take on overall responsibility for,” said Times editor Russ Stanton. “Since joining our newsroom last August, he has made significant strides in improving the usability of the site and we look forward to continued growth.”

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