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Posts Tagged ‘Joe Jareck’

From USC Annenberg to Dodgers Social Media Coordinator

He’s 23-years-old. And now that LA Weekly Dodgers blogger Howard Cole has profiled Josh Tucker, many more fans today know the name of the person pulling the team’s Twitter, Facebook, Tumblr and Instagram strings.

Tucker graduated from USC Annenberg in 2011 and admits that he realizes every day how much of a dream job his self-described “digital cheerleader” responsibilities are. It all started on campus:

Tucker credits a sports public relations class, taught by Josh Rawitch, then the VP of communications for the Dodgers, and Jeff Moeller, of LA Kings PR, while at USC, not only for the knowledge he gained but for connecting with Rawitch, who eventually helped with a foot in Dodgers’ door.

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Blogger Applauds Dodgers Social Media Bright Spot

After realizing earlier this year that their team had no shot at the 2011 MLB playoffs, the marketing folks at Chavez Ravine opted for the next best thing. They put together a Dodgers social media initiative dubbed “Soci@l September.”

Reviewing the campaign today at SocialRemote.com, Paul Balcerak suggests the outreach ranks as one of the more ambitious social media projects attempted this year by any U.S. pro sports team. Based on the various components encompassing PA announcer Eric Smith (recording of fan outgoing voicemail messages) and pitcher Javy Guerra (promotion of special section ticket giveaway), it’s easy so understand why this effort was so successful:

“On the statistical side, we gained over 21,000 ‘likes’ on Facebook. The hashtag #SocialSept was used in more than 11,000 tweets and we were one of the only non-contending MLB teams to actually gain steam in September as our club had the second most new Twitter followers during the month (among the 18 non-contending teams),” said Dodgers assistant director of public relations Joe Jareck.

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