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Posts Tagged ‘John Loughlin’

Hearst Magazines Names Mark Gompertz Creative Director

Hearst Magazines has named Mark Gompertz creative director, content extensions. Gompertz was most recently a consultant/project manager and producer for enhanced eBooks, where he worked with corporations and private clients. Prior to that Gompertz was with Simon & Schuster for 17 years.

“Mark has deep experience in the areas of e-publishing, multimedia experimentation and finding new revenue streams for great content — all of which translate remarkably well to content extension opportunities for our brands at Hearst,” said John Loughlin, executive vice president and general manager of Hearst Magazines. “We have a number of exciting projects in the works and I’m confident that Mark will not only execute on those brilliantly but also bring an abundance of new ideas to the table.”

[Image via The New York Times]

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Hearst Exec Outlines Keys to Magazine Success

John Loughlin, Hearst Magazine’s Executive Vice President and General Manager, spoke today at the Time Inc. building as the keynote speaker for DMA Circulation Marketing Day (sounds like a zany afternoon!).

During his speech, Loughlin offered up some ideas on how the magazine industry could be successful. He said focusing on tablets, better data comprehension, and finding creative ways to get consumers engaged – and thus, spending – would all benefit the market. Loughlin also said that magazines can no longer afford to think of their print and digital components as dichotomous.

To all of this FishbowlNY says: Sing it sister! These are some strong points from Loughlin. Now that magazines must fight tooth and nail for what they can get, it’s forcing the industry to rethink everything, which (usually) means good things for readers.

Hearst Execs Jump, Jive And/Or Wail During Their Annual Sales Meeting

What Hearst is losing in outgoing chairwoman Cathie Black, it has gained in a pervading spirit of unbridled joy during sales meetings. Yesterday, the company’s president, marketing and publishing director Michael Clinton held an annual company-wide sales meeting with a very special theme: “Jump.” In order to make sure meeting-goers fully felt the spirit of the sales meeting, Clinton — joined by Hearst GM/EVP John Loughlin, Esquire VP/publisher Kevin O’Malley, Good Houskeeping SVP/publisher Pat Haegele, Cosmopolitan SVP/publisher Donna Lagani, and Marie Claire VP/publisher Nancy Berger Cardone performed Madonna’s single “Jump.”

Luckily, the good people at Hearst sent a couple pictures of the performers our way. We hope that you enjoy them thoroughly:

O’Malley, Haegele, Clinton, Berger Cardone, Loughlin and Lagani

Blonde leading the blonde: Pat Haegele, Nancy Berger Cardone, Donna Lagani

We Hear: Layoffs at Good Housekeeping, Hearst To Cut Permalancers

goodhousekeepingrumors.jpg
A tipster reports there were at least four layoffs at Good Housekeeping today, including a senior-level editor. Earlier this week, we also got word that Hearst was moving to eliminate its entire pool of long-term freelancers, or “permalancers,” many of whom fill Hearst mags’ research departments to the point that such cuts are being considered a major blow by full-time staff.

Layoffs and staff cuts at Good Housekeeping would not be surprising: Recent revenue numbers at the magazine have not been good. For the fourth quarter of 2008, ad spending at the magazine was down 7.9 percent, and the title saw a 14.1 percent decline in the number of ad pages during the period, compared to the previous year. Earlier this month, Hearst Magazines EVP and general manager John Loughlin said at a conference of magazine production executives that “hope is not a strategy,” citing the company’s need to streamline operations in the midst of the current industry downturn.

If you know more about the situation at Hearst, e-mail us or drop an anonymous tip.

Calls to Hearst PR were not returned as of this writing.