Mayor Bloomberg will soon have an additional compendium to draw from in his ongoing campaign against Big Gulp-size soda servings. Neal Baer (pictured), a showrunner for 11 years on Law & Order: SVU as well as this summer’s new CBS series Under the Dome, is in the process of writing a book titled SODA: Corporate Profits versus Public Health. Due in stores next February, it pairs the Harvard-educated MD with renowned nutritionist Marion Nestle.
“We’re working on the book right now,” Baer confirms via telephone to FishbowlNY. “I’m really interested in soda’s place in our lives – culturally, nutritionally and politically in terms of subsidies for corn syrup and things like that. It’s a fascinating product that costs next to nothing to make. It’s water, sugar and flavor; and yet, it has this ubiquitous, profound impact on people’s lives.”