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Posts Tagged ‘Judith Agism’

Elizabeth Vargas, Harold Ford and the Latest on The Matrix Awards

Lunch At MichaelsI was joined today by Liz Kaplow, president and CEO of the eponymous marketing communications firm she started in 1991. Kaplow’s client list is full of industry leaders, including Target, Unilever, Timex, CVS and Laura Mercier. I’ve known Liz forever and seen her in this very dining room presiding over many a power lunch — the last time with Microsoft executives who were meeting with her to talk about the latest technological innovations from Skype, another client. We chatted briefly that day and realizing we’d never had a proper sit down, decided then and there to make a date. So here we are. In preparing for our lunch, I did a quick read through of Kaplow’s website and was blown away by the awards and accolades that Liz and her team have collected recently. The New York Observer ranked Kaplow No. 13 on their inaugural PR Power List last year. Kaplow’s “Branded Journalism” program with Skype was named one of the top global PR campaigns of 2013 by The Holmes Report (which also named Kaplow Consumer Agency of the Year in 2011). And to think all this started because, Liz told me, “I wanted to have more flexibility to be with my kids” when her two daughters were growing up.

Liz Kaplow and Diane Clehane

Liz Kaplow and Diane Clehane

Liz opened her own agency in 1991 with the costume jewelry company Monet as her first client and quickly added to that list with forward-thinking strategic planning. By the mid-90s, Kaplow ventured into the technology sector with iVillage as a client. “We didn’t have the technical background, but we understood women and how to reach that consumer — we won the business while we were in the room doing the pitch.” Over the past two decades, Liz has become one of the most respected women in PR and is known for her approach in developing and executing marketing and public relations campaigns across all platforms that connect her clients’ brands with consumers through, as she likes to say, “the art of storytelling.” As she explained it: “Every brand has a different story to tell and today they want to tell it through all different platforms.” With that as a guiding principal, Kaplow has focused on integrating social media and emerging technologies with well-established media platforms to ensure clients’ get the maximum impact from their PR campaigns. “PR has to be much more holistic today,” she told me. “Traditional print media is still very, very important as a third party and ‘earned’ versus ‘paid’ media. Clients say the power of influence comes in very different ways. There is not a one-size-fits-all strategy. Every client needs a customized approach.”

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Alex McCord & Simon van Kempen Serve Up Some Tasty ‘Real Housewives’ Dish

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— DIANE CLEHANE

There’s never a dull moment on a Wednesday at Michael’s. When I arrived in the dining room today I spotted LX TV‘s senior executive producer Amy Rosenblum shooting a segment for tonight’s show with host Sarah Gore and Michael’s GM Steve Millington about their famous $36 Cobb Salad. Who says lunch here isn’t about the food?

I had a delightfully dishy lunch with Alex McCord, one of my favorite cast members from The Real Housewives of New York City, her husband Simon van Kempen and their literary agent, my pal Jason Allen Ashlock. The couple is surprisingly down to earth given the histrionics filled season. “We’re trying to prove you don’t have to be an idiot to be on reality television,” says Simon.

At the moment, Alex and Simon are in the middle of their book tour for Little Kids Big City, which is now in its second printing. It’s a well-written, ‘mom-oir’ (as Simon likes to call it) that chronicles their transformation from DINKY (dual income no kids yet) couple to hands-on, working parents of two sons, Francois and Johan. Also in the works are a “relationship book” written in the same ‘he said, she said’ style as Little Kids, a possible cookbook, and Alex tells me she’s penning a “roman a clef about the dark underbelly of reality television.” Watch out Jill Zarin!

I just had to ask Alex what she thought of Jill’s tearful performance at the marathon three-part reunion show, which culminated in Jill basically begging former BFF Bethenny Frankel for a hug. (I’m told the women shot for nine hours with very little down time.) “It was a long day,” says Alex. “I don’t know whether it was genuine or not.” But she didn’t hold back in describing Jill’s backstabbing behavior overall: “When you have nothing else in your life, you can sit around and scheme like a character in Dangerous Liaisons.”

The couple was first tapped by Bravo to appear on what was to be called Manhattan Moms in 2007 before it morphed into The Real Housewives of New York City. “We didn’t know we were going to be paired with bitchy, socialite wannabes,” says Simon. With three seasons behind them, Simon feels Alex “hit her stride” this year. For her part, Alex says her friendships with Ramona Singer, Sonja Morgan, and Bethenny have grown and she’s spoken to all three of them “within the last 48 hours.” No decision has been made about who will be returning next season but Simon says of the couple’s plans, “At this point, it would be silly to not do one more season.”

You can catch Alex at her next New York City book signing on July 6 at Barnes & Noble on Lexington and 86th Street with New Jersey Housewife Caroline Manzo, who be on hand to promote Bravo’s new tell-all on the popular franchise.

Here’s the rundown on today’s crowd:

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