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Posts Tagged ‘Judy Price’

Sandra Lee Serves Up a New Magazine and Novel; Hoda Kotb Celebrates Book Number Two with Today Show Gang

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Every time I think it can’t get anyone more Fellini-esque at 55th and Fifth, another Wednesday at Michael’s proves me wrong. All that was missing today was a lion tamer and clown shot out of a cannon. There were so many ‘acts’ going on simultaneously I hardly knew where to look.

While I dined with Food Network star Sandra Lee (and tried my best to hear her over the roar of the crowd even though we were sitting next to each other), there was an intimate party of 20 for Hoda Kotb being thrown by her Today show co-host Kathie Lee Gifford.  The gals were celebrating the release of Hoda’s new book, Ten Years Later: Six People Who Faced Adversity and Transformed Their Lives (Simon & Schuster).  Hoda and Kathie Lee, who spend more time together than most married couples, looked fresher than springtime in Crayola colored (sleeveless!) dresses and were the first to arrive for the noontime fete. Minutes later, the back corner of the front room was jammed with members of the Today show, as well as plenty of well-dressed gals who were there to toast Hoda. The gang was really whooping it up and, of course, a camera man was there to capture it all for posterity or, more likely, for tomorrow’s fourth hour of Today.

I arrived a few minutes before noon to meet Sandra Lee and she came right in the door behind me. After spending just a few minutes with her, it’s easy to see why the creator of the phenomenally successful Semi-Homemade brand is one of the Food Network’s biggest stars. She’s the in-the-know girlfriend who everyone wishes they had.  Within minutes, we were trading tips on our favorite places to shop for bargains. For cake decorating, hers is New York Cake & Baking  on 22nd and Sixth for the most divine sugar roses — “You can get a whole batch for under $10!”

Diane Clehane and Sandra Lee

She arrived laden with proofs for the next issue of her new magazine with TV Guide Magazine named — what else? – Sandra Lee. They’ve already published a Christmas issue, and the January/February “Love” issue is out now. EIC Sandra is in the midst of editing the Easter issue and told me she was trying to explain to a male staffer earlier today why birds’ nests made from shredded coconut should be dyed green instead of brown. It’s all in the details. As the faithful viewers of Semi-Homemade with Sandra Lee (now in its 15th season!) know, no one does holidays like her. (“I am working on my latest Cher incarnation. Every Halloween I have to do Cher!”) The Emmy winner covers it all  from the recipes to the cocktails to her trademark ‘tablescapes’ (my personal favorite) to help viewers enjoy entertaining at home without the heavy-handed pretense, over the top expense or work intensive preparation that no one has time for anyway. When I asked her where he love of holidays came from she told me, “When I was a child we didn’t celebrate holidays so when I was 18, that was it. It was Halloween, Christmas and Easter every day.”

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Lisa Vanderpump Dishes on the Beverly Hills Housewives, Wendy Williams Holds Court

1003_mockup.gifHappy New Year — now let’s get  back to business. The power lunch season is back in full swing at Michael’s, so we’re serving up a double helping of ‘Lunch’ this week.

On Tuesday, Lisa Vanderpump and her husband Ken Todd joined me along with Bravo’s Jennifer Geisser and Jodi Davis at Table One to talk about her new Bravo series, Vanderpump Rules and, of course, dish about the current season of The Real Housewives of Beverly Hills. Lisa was wrapping up a whirlwind 48-hour stop in New York to promote her new show and in the last 24 hours appeared on Good Morning America, The Wendy Williams Show, Joy Behar, Anderson Live and Watch What Happens Live with Andy Cohen where, so I heard, things got a little bawdy. It took a few minutes for Lisa and Ken to make their way to our table, because several RHOBH fans stopped them to ask to take a photo with Giggy, their Pomeranian who accompanies them everywhere. It turns out Giggy also has a famous fan in Alec Baldwin, who Lisa told me, jumped out of his town car at 30 Rock that very morning and asked, “Can I hold him?” He then snapped his own photo with the four-legged reality star who has his own Twitter handle. See, Andrea Peyser, the 30 Rock star does have a heart.

When Lisa and Ken settled in for our chat and Giggy, who was wearing a jewel encrusted sweater that I’m pretty sure cost more than my dress, was safely seated and drinking water out of a champagne glass (you can’t make this stuff up) — I just had to ask why this very successful, smart and even-keeled couple jumped into the reality show pool of insanity in the first place. It turns out Ken was “extremely apprehensive” about letting in the cameras in, and Lisa turned down requests many times before deciding to give it a try. None other than Jennifer Flavin (Mrs. Sylvester Stallone), who was obsessed with the New York housewives, encouraged Lisa to try out. “We were sitting on Jennifer and Sly’s bed and she said, ‘You have to watch this.’ I did and thought, ‘I’d never do anything like that.’” Well, never say never. After finally auditioning for the show and then waiting months to hear from the producers, Lisa decided she did want in. “Once I thought it might not happen then I wanted it,” said Lisa with a laugh. While awaiting word from Bravo, Lisa had attached herself to another reality show with friend Kathy Hilton, but when Andy Cohen came calling she was in. And that, as they say, was that.

Ken Todd, Diane Clehane, Giggy the dog, Lisa Vanderpump

Ken Todd, Diane Clehane, Giggy the dog, Lisa Vanderpump

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Barbara Walters, Arianna Huffington and a Socialite Celebration

1003_mockup.gifWe were so disappointed to hear we missed Alec Baldwin by a day. A little birdie told me Manhattan’s most famous newlywed was in an extremely good mood yesterday as he dined with a mystery gal with a British accent (Attention Andrea Peyser!). Here’s another tasty tidbit about the 30 Rock star: He is apparently not done with Twitter as he tweeted about the dessert sent to him by Michael’s GM Steve Millington congratulating him on his headline-making nuputials. I just thought you’d like to know.

Now, on to today’s crowd. This being the last few weeks before everyone takes off for their cottages in the Hamptons and family compounds in Maine, Michael’s was chock full of A-listers, including Barbara WaltersArianna Huffington and a squadron of social types. I was joined today by Marianne Howatson and Kendell Cronstrom and we had plenty to talk about. I’ve known Mariane since her days at Conde Nast where she was publisher of Travel & Leisure and Self. She then went on to be group publisher of Gruner+Jahr. These days, she is CEO and publication director of three gorgeous shelter books: Connecticut Cottages & GardensHamptons Cottages & Gardens and the company’s newest edition, New York Cottages & Gardens which launched in March.

Marianne bought the books in 2009 because she says, “I was in love with the magazines.” And, it seems, she’s not alone. “Every house I go into in the Hamptons, the magazine is right there on the table. It’s wonderful to see.” The appeal of the books lies in their “sense of place” and the feeling of “intimacy” that connects the reader to its design-focused content, explained Marianne. The books’ affluent, passionate readers with a median household income of $880,000 and the company’s event-driven marketing efforts have made it the advertising vehicle for luxe lifestyle brands, like Hermes, Scalamandre, ligne roset and roche bobois.  NYC &G, with  Kendell at the helm, has been so well received that Marianne decided to up the print run by 25 percent, increase the frequency from five to six times a year, and sell the book on the newsstand for $5.95. In the era of the $12 print subscription, Marianne’s asking price of $99.95 for all three titles is truly a vote of confidence for the future.

Marianne Howatson, Kendell Cronstrom and Diane Clehane

It’s clear that Marianne has set the bar high on all fronts. This year, the stellar roster of events the company has sponsored is truly impressive. In Connecticut, its Innovation in Design Awards have been recognizing the area’s leading architects and designers for six years. The magazine also sponsored the Red Cross Ball and created Pink Aid, a brilliant initiative to raise money for breast cancer awareness in partnership with Mitchell’s of Westport. The luncheon features a collection of pink chairs artfully adorned by a host of designers which line the front row at a fashion show of a top designer. Guests pay $1,000 to sit in the chairs and afterwards they are available for sale. Last year’s event raised $330,000 for area hospitals. This year’s event is scheduled for October 4 and will feature a Ralph Lauren fashion show. CTC&G Editor D.J. Carey has also redesigned the book’s logo for September which, explains Marianne, will “open up” the cover, giving it an airy, more modern feel.

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Summer’s Social Swans, Kim Kardashian’s BFF and the Woman Behind Mad Men

1003_mockup.gifWhere else could you possibly find friends of reality stars (Come on, you can’t expect an A-lister sighting every week) and the last vestiges of Cafe Society all in one room? If it’s Wednesday, at Michael’s, of course. I couldn’t even begin to do justice to the head-spinning scene there today, so I’ll just let the roster of what passes for celebrity sightings these days speak for itself.

I was so excited about today’s lunch, because I was meeting the woman responsible for greenlighting one of my favorite shows, Mad MenChristina Wayne has had an amazing career  – she also is responsible for getting Breaking Bad on air — and I found her story fascinating. Had it not been for Christina’s spot-on instincts, Matt Weiner‘s script, which had been floating around for eights years at that point, might not ever have seen the light of day.  The former AMC senior vice-president of scripted series and mini-series is now president of Cineflix Studios and executive producer of the new BBC America series, Copper — but I’m getting ahead of myself.

A born and bred New Yorker who grew up on the Upper East Side, Christina decided to move back after 12 years in Los Angeles for personal reasons in 2005 (“There was no one left to date!”) and after receiving a call from a friend asking if she’d be interested in working with AMC. Up until that point, the network was pretty much airing nothing but old movies. “I had no idea what AMC was. I thought he was talking about the movie theater chain,” said Christina. Back then, the basic cabler was looking to develop scripted content; Christina signed on as a consultant as the net’s “creative voice,”  but didn’t want to tell her screenwriter friends since, at the time, working in television seemed like a step down and “an embarrassment.”

Diane Clehane and Christina Wayne
Diane Clehane and Christina Wayne

She started by calling everyone she knew in L.A. and wound up with the script for Broken Trail, a huge hit starring Robert Duvall that got the greenlight in eight days. When she read the script for Mad Men on a flight back from Los Angeles, she knew she had something special. AMC wasn’t able to get a studio to pick it up, so the pilot was self-financed for $3.3 million and the rest, as they say, is television history. Without a huge marketing budget, Christina attributes a lot of Mad Men‘s buzz to the nonstop coverage it received in The New York Times who covered the show from every angle possible. “The show was their lovechild,” she said. And still is, I’d say.

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Charlie Rose, Star Jones, Joe Kernan and Jack Welch Hold Court

1003_mockup.gifI could just tell the power lunch crowd was (mostly) all business today. The noise level was considerably lower than in past weeks — who needs your neighbor to learn about your next big move before it hits “Page Six”? — and the table hopping was kept to a minimum. It was a tasty mix of moguls (Tom Freston), talking heads (Joe Kernan, Star Jones) and EICs (Amy Astley, Jay Fielden) who kept things interesting.

Speaking of magazines on the move (onward and upward in this case), I was joined today by formidable foodies at the helm of Food Network Magazine, a joint venture of Hearst Magazines and Food Network. Editor Maile Carpenter and publisher/chief revenue officer Vicki Wellington have happened on a recipe for success: Give Food Network fans what they love in print form and — viola! — you’ve got a hit on your hands. Both women were part of the magazine’s launch in 2009 and have seen it rack up a string of accolades, including being named to Adweek’s ‘Hot List’  and Advertising Age’s ‘A List’ last year. “A lot of people told us we were crazy to launch a magazine when we did,” Vicki says of the 2008 prototype, but the numbers silenced the naysayers. The rate base rose from 400,000, to 600,00, to 900,000 in no time and hit 1 million in just four months. The magazine’s ad pages are up 14 percent year to date, and the July-August issue is their biggest ever, with 129 ad pages.

Vicki Wellington, Diane Clehane and Maile Carpenter
Vicki Wellington, Diane Clehane and Maile Carpenter

What’s the secret ingredient? “People watch Food Network 24/7,” Maile told me. “We found that we didn’t have to choose between being accessible and aspirational. The people who love the television shows told us, ‘Be everything!’ and we have. Every month, we have an incredible pool of talent to pull from, and we try to mix it up and give readers a lot of variety.”

Here’s an interesting tidbit lest you think all the pub has to do is call the network’s powers that be to access its squadron of stars: The talent “is not contractually obligated” to appear in the magazine, says Maile. But since its heavy hitters like Guy Fieri (the first Food Network A-lister to see the prototype), Sandra Lee and Alton Brown all love the book, there’s never any shortage of stars to grace its pages. It’s no surprise that recipes (all concocted in the network’s Manhattan kitchens) are a reader favorite. Because there’s such a hunger for them (sorry, that’s my last food pun!), the pub has a new book out, 1000 Easy Recipes: Super Fun Food for Every Day that’s sure to satisfy the busy cook. (There’s 44 different pancake recipes and 100 salads!)

The magazine also gives fans another way to connect with their favorite TV destination with its popular Food Network Lounges where readers meet on-air personalities and sample their cool concoctions in a chic setting. The line was out the door at the last event in Chicago where Anne Burrell met the masses at Jose Garces‘ restaurant. Another Lounge is planned for October in New York to kick off the Food & Wine Festival. And, since food is such a family affair these days, Maile and Vicki have cooked up (okay, last one) a special insert for the September issue, Food Network Kids, as a third cover to be filled with family-friendly recipes and activities for budding foodies to try with mom and dad. Get those cupcake pans ready now!

Here’s the rundown on today’s crowd:

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Moguls on the Menu: Brian Grazer, Tom Freston and Isaac Mizrahi

1003_mockup.gifWe missed LL Cool J by a day. Oh, well. That’s the great thing about Michael’s: If it’s Wednesday, you can pretty much count on an interesting scene.

Today, there was plenty of tasty people watching. On the menu: Brian Grazer and Tom Preston (together!), one of our favorite designers (Isaac Mizrahi, who, we’re happy to report, wasn’t wearing those unfortunate sandals he chose for a recent appearance on QVC) and, just for good measure, a random reality star (Ramona Singer who, was no doubt dishing the dirt on the newest Housewives to join the New York City catfight. This season’s previews look downright scary!)

I was joined today by EIC Dara Caponigro and publisher Jennifer Levene Bruno, the dynamic duo at the helm of  Veranda, a magazine devoted to showcasing the homes, gardens and passions (by which we mean plenty of jewelry) of the moneyed but genteel set. The typical reader’s median household income is $149,000. Veranda isn’t a magazine to flip through while you’re in the elevator on the way to your apartment, but is best enjoyed sitting in your living room sipping a glass of wine. Get the picture?

This year marks the magazine’s 25th anniversary, and Dara just celebrated her second year at the helm, having assumed the title from founding editor Lisa Newsom, whose new book The Houses of Veranda is a stunning coffee table tome. Dara, formerly a founding editor of Domino (another one of our favorites!) told me she had long been an  admirer of Veranda‘s “gracious tone” and wanted to continue with the magazine’s mission to “make Veranda about living well through the lens of home.” Since taking the top spot on the masthead, she’s expanded the book’s jewelry coverage (“Our readers are collectors”) and “beefed up the front of the book.” I told her I loved the “Personal Luxuries” column where style makers from around the country share their lists of must-haves from perfume to pillows. “That’s one of our most popular features,” said Dara whose love of gracious living was something she inherited from her mother who was a decorator.

Jennifer, who is only the magazine’s second publisher, is equally enthusiastic about the book. “Everything in the magazine is carefully curated,” she told me. Advertisers obviously like what they see. In Jennifer’s first full year with Veranda, ad pages were up 17% with over 95 new brands.

Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno
L to R: Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno

Dara and Jennifer have been working as a team for about 18 months. “[Hearst president of marketing & publishing director] Michael Clinton knew what he was doing,” said Dara. The duo spends a lot of time traveling around the country hosting panels with industry leaders and talking to readers.

Some of their stops this year have included Atlanta (“The women in the south love dishes!” said Dara) and Los Angeles, where they hosted a ‘Bucket List’ panel on decorating with celebrated designers, including Mary McDonald of Bravo’s Million Dollar Decorators. Their winning formula is obviously working. Published six times a year,  newsstand sales are up 7 percent and, says Jennifer, 35 percent of the ad pages year-to-date through July-August are ”new business.” See, gracious living does pay.

Here’s the rundown on today’s crowd:

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Donald Trump, Star Jones, Wendy Williams, Plus Dish on the New Dark Shadows Movie

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Who knew there was a pre-Easter rush? Michael’s dining room was jam packed today with moguls (Donald Trump!), fashion mavens (Rachel Roy, Fern Mallis) and talking heads (Star Jones, Wendy Williams and Joe Kernen) before the town car set jets off to Florida and other more exotic ports of call for the holiday. We arrived early so as not to miss a minute of the mixing and mingling of the power lunch scene and were glad we did. Trump made quite an entrance with his bodyguard in tow. The last time we spotted anyone with protection stationed inside the restaurant was when Elton John met with some bigwigs at Table One several years back. Life can be so complicated when you have money.

I was joined today by Kathryn Leigh Scott, who starred in one of my favorite television shows of all time, Dark Shadows. If you grew up in the 60′s, then you — or someone you knew – probably ran home after school in time to catch the iconic gothic soap opera which aired on WABC at 4 o’clock in the afternoon. Kathryn played Maggie Evans and Josette DuPres who was the ill-fated lady love of Barnabas Collins, one of television’s most famous vampires memorably depicted by Jonathan Frid. She also starred opposite Jonathan in the hit MGM film House of Dark Shadows (soon to be re-released on DVD and BlueRay).

Well, everything old is new again and next month Tim Burton‘s big screen homage to the show, Dark Shadows, starring super fan Johnny Depp hits theaters May 11. Kathryn, Jonathan as well as her former castmates Lara Parker (the original Angelique) and David Selby (Quentin Collins) have cameos in the film. “Lara and I plan to walk the red carpet together at the Los Angeles premiere wearing age-appropriate gowns and have a glass of champagne. This is really something to celebrate,” said Kathryn who has high hopes for the film. “It has all the elements the show had (fantasy, horror, romance and comedy), but it’s their playground with their own spin on things.”

Kathryn Leigh Scott and Diane Clehane
Kathryn Leigh Scott and Diane Clehane

The timing of the film couldn’t be better for Kathryn’s new book, Dark Shadows Return to Collinwood which has just come out to rave reviews. Designed by Cheryl Carrington, the book contains hundreds of rare photos from the show, as well as stunning images from the new film.

Kathryn told me she is “so grateful to Warner Brothers and to Tim Burton and Johnny Depp” for their “huge trust in me.”  The movie studio released the images from the film to her before they’d finished their own trailer or movie poster and did not ask for approval over their usage. The photos of Depp in full Barnabas regalia standing alongside the original cast members is really something to see, and Kathryn’s behind the scenes account of the experience of being in Burton’s film make the book a must-have for fans both old and new.

Over 200 fans turned out last night at Barnes & Noble on 86th Street to meet Kathryn, get their books signed, and talk about the show and the upcoming film.  They also got a surprise gift of posters from the new movie provided by Warner Brothers. “It was wonderful because it was a real mix of people,” she told me. “There were young fans who were excited to learn more about the show, and there were some of the longtime fans who were children when they stood outside the stage door of the show here in New York in the 60s. The legacy of Dark Shadows lives on!”

Here’s the rundown on today’s crowd:

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A Party For Kate White and A Madoff Sighting

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It’s the rare Wednesday when I don’t leave Michael’s with a fistful of business cards from some striver or media maven intent on making an impression. That’s why it’s so newsworthy when the exact opposite occurs. Today was the rare occasion when a famous — make that infamous — name did everything he could not to be noticed. Andrew Madoff arrived with a woman named Catherine Hooper (Andrew’s fiancee) and a little girl in tow, having made their reservation online under Catherine’s name just minutes before. The threesome took a seat in the lounge to wait for their table a few minutes before noon with a handful of people who were oblivious to his presence. Andrew did his best to avoid eye contact with the people around him and said nothing while waiting for his table.

I spotted him through the window when I got to the front door and decided I would ask him what he thought of Stephanie Madoff Mack‘s media tour for her book, which happened to coincide with the publication of the book Laurie Sandell wrote with his cooperation and the participation of his mother, Ruth Madoff. Unfortunately, as soon as he realized I knew who he was, he was off like a shot and I’d missed my moment. If you don’t want to be noticed, why come to the media mecca on a Wednesday? Just asking.

Table 1 was the center of the action today where Linda Fairstein was hosting a lunch for good pal Kate White to celebrate the publication of Kate’s latest novel, So Pretty It Hurts, a Bailey Weggins mystery. I was thrilled to be among the table of fun, fearless power gals. The lively group, which included actress Stephanie March, Dr. Holly Phillips, Women’s Health editor Michele Promaulayko,  photographer Peggy Vance (Mrs. Cyrus Vance to you), Hilary Gumbel (wife of Bryant Gumbel) and Giorgio Armani Beauty’s Kelly Thompson, had plenty to talk about.

Before everyone arrived, I caught up with Kate to ask her about her latest Bailey book (it’s her sixth in the series and eighth novel in all in addition to several business books she’s written). So Pretty It Hurts finds crime writer Bailey at the center of the mystery surrounding the death of supermodel Devon Barr. The story kicks off when the beauty is killed during a weekend in the country at a music mogul’s mansion and the house guests become the suspects. The whodunnit  is in the style of those Agatha Christie page turners where everyone is stuck in the house (this time because of a snowstorm) and left to ponder if there is a killer among them. We’re starting it tonight.

Kate White, Linda Fairstein, Stephanie March. Hilary Gumbel, Dr. Holly Phillips. Michele Promaulayko, Kelly Thompson, Peggy Vance, Diane Clehane
Front row (L-R): Kate White, Linda Fairstein, Stephanie March. Hilary Gumbel. Back row (L-R): Dr. Holly Phillips. Michele Promaulayko, Kelly Thompson, Peggy Vance, Diane Clehane

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Ed Rollins Talks Presidential Politics; The 1 Percent Toasts the Good Life

1003_mockup.gifWe’ve gotten so used to the celebrity circus that has dominated Michael’s lately that we did a double take when we found the dining room populated mostly by suits, well-heeled ladies and dandies who prefer to let their bank accounts (not publicists) do the talking. Aside from the usual boldface names (Star Jones) and fashionistas (Fern Mallis) in attendance, there were a lot of folks at lunch today who I’d never seen in the dining room before.

I just had to go over to Table One and introduce myself to the couple who was working furiously to glam up the table with flowers and pretty trinkets before their guests arrived. It turns out Kelly Langberg was celebrating her birthday with her husband Jeff Langberg and a few of her nearest and dearest BFFs. Jeff told me all these ladies are the better halves of some of Manhattan’s most powerful couples.  The impeccably dressed gals all toasted Kelly, who calls herself  ”The Makeover Queen,” with a lovely rose  in the lounge before moving to their table to celebrate. When I was chatting with Kelly about her makeover business (she refers clients to cosmetic dentists, plastic surgeons,  hair colorists and other professionals essential to living the good life in Gotham),  I couldn’t help but notice the dazzling bling that adorned her ears and wrists. When I complimented her on it, she told me the pieces were from her own line of fine jewelry. Where does she find the time?

I also got  to chat with politico Ed Rollins who specializes in a different kind of makeover. He was assistant to President Ronald Reagan and managed his reelection campaign. Earlier this year, Ed stepped down from his post as Michele Bachmann‘s campaign manager. I just had to ask what he thought of  the results of yesterday’s primary. “Santorum is for real,” he told me. “I expect Romney will get the nomination, but it’s going to be a slugfest right up until the end.” Having seen him on PBS’ recent documentary on President Bill Clinton (“I’d take either Clinton right now!”), we also chatted about the HBO political drama Game Change, based on the book by John Heilemann and Mark Halperin. “I liked the book better. The movie had a deliberate purpose. That’s not the John McCain I know,” he told me. ” (Ed Harris) was too soft and fuzzy.” He did characterize Julianne Moore‘s depiction of Sarah Palin as “very accurate,” though. Ed gave the film high marks in one respect: “It caught a lot of the pace and excitement of a political campaign.” Speaking of campaigns, what does he think of President Obama‘s chances come November? “Presidents often get too much credit and too much blame for what’s happening. Right now, he’s paying the price for promising a lot of things he couldn’t deliver.”

Michael's restaurant in New York City
The scene in the Michael’s dining room

Here’s the rundown on today’s crowd:

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The A-List Returns! Barbara Walters, Charlie Rose, Barry Diller Hold Court at Michael’s

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As Januarys go, this one has been a bit of a snoozer, but things are finally picking up now that the boldface names have returned to their regular perches at Michael’s. The joint was jumping today as morning talkers (Charlie Rose, Barbara Walters), media moguls (Barry Diller) and fashionistas (Marie Claire‘s Joanna Coles) were all in full power lunch mode. It’s about time!

I was joined today by Seventeen editor-in-chief Ann Shoket and Hearst executive director of public relations Alexandra Carlin. It’s been a while since Seventeen was required reading in my house (I still remember begging my father to drive me to the stationary store,  so I could be the first to get the magazine’s coveted September back to school issue). Back then, I’d devour every oversize page, finding tons of inspiration and validation about surviving the treacherous teenage years in one piece — and in style.

Well, the more things change, the more they stay the same. Ann, who celebrated her fifth anniversary with the magazine last week, says she feels a “huge responsibility” to readers, which means addressing the issues they care most about (a tall order to say the least). Between dealing with ‘sextortion’ (boyfriends threatening to dump girls if they don’t submit sexually) and the barrage of unrealistic images of physical perfection all around them, today’s teenage girls, says Ann, are under “huge pressure” all while dealing with the requisite drama that comes with being a high school girl.  Seventeen‘s mission is to empower teenage girls (the average reader is 16), often by reporting on celebrities who can be a source of inspiration.  For next month’s cover, the magazine scored the first interview with a post-rehab Demi Lovato who opens up about how she battled back from anorexia, bulimia, bipolar disorder and cutting. “Demi was amazing. It’s so refreshing to have a celebrity be honest about their struggles. It’s great for girls to read about someone like that.”

Diane Clehane, Ann Shoket and Alexandra Carlin
Diane Clehane, Ann Shoket and Alexandra Carlin

Seventeen, says Ann, is also a resource for girls about subjects they might want to talk about with their parents, but can’t. Topic A: ‘Digital Drama’ – the magazine’s clever moniker for ‘cyber bullying’ which “sounds so nineties.” Seventeen is so committed to wiping out the epidemic that Ann created the ‘Delete Digital Drama’ campaign for the magazine. “We only had to deal with the mean girl phone calls, but today social media has created so many more outlets for bullying to happen. It’s a serious problem.”

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