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Posts Tagged ‘Kansas City Star’

This Keynote Speaker Invented Flamin’ Hot Cheetos

Some stories never go stale. If you’re not already familiarKCChamberLogo with the mop-to-riches tale of Richard Montañez, PepsiCo North America’s executive vice president, multicultural sales and community activation, let Kansas City Star business, economics and workplace writer Diana Stafford be your guide. Montañez was the featured speaker at a Tuesday morning diversity event hosted by the Greater Kansas City Chamber of Commerce:

A Mexican janitor in the Frito-Lay plant in Rancho Cucamonga, CA, tinkers on his own time with a spicy recipe to coat the plant’s Cheetos. His family and friends like it.

He calls up the CEO. This is 1976. Amazingly, the CEO listens to him, thanks to a secretary who lets the call go through. The CEO invites a demonstration.

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McClatchy Considers Pay Wall

kans22as.jpgEarlier today The McClatchy Co. gave a strong impression that 2010 is going to be a good year: online ad sales are on the rise (as they’ve been elsewhere in the industry) and circulation numbers are up. So why would the company start experimenting with pay walls for one of its newspaper’s Web sites, as CEO Gary Pruitt mentioned today in a media conference call?

Pruitt stressed that 44 percent of ad money was currently coming through digital channels last quarter, and that an ad-based revenue system “isn’t broken…but we’ll learn from everything.” So despite the fact that a pay wall will hit a newspaper — like McClatchy’s Kansas City Star — exactly where McClatchy is beginning to see some growth (circulation, online ad sales) the company is planning to try out a pay wall model for a yet-unnamed title, if only for “ideological” reasons.

There are few details available at the moment, but McClatchy’s pay wall system will resemble more Variety‘s plan than The Wall Street Journal‘s, with users being able to view a certain number of sites before they are asked to pay. We can’t blame McClatchy for trying a system that everyone from The New York Times to regional dailies believe is the future of online revenue, but we’re glad that they’re not jumping headfirst into a model that has yet to be proven as successful as print ad sales once were.

Read More: Commentary: McClatchy To Experiment with Pay Model –Editor & Publisher

Previously: Can Classifieds, Online Ads Save McClatchy?