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Posts Tagged ‘Karla Partilla’

MyRecipes.com Names National Digital Sales Director

Matthew White has been named MyRecipes.com’s national digital sales director. White was most recently with People.com, where he served as digital account manager.

“Matt brings extensive digital experience to the MyRecipes digital sales team; his knowledge and expertise will be integral in leveraging the brand’s unique position in the marketplace,” said MyRecipes’ publisher, Karla Partilla, in a statement.

White’s appointment is effective immediately. He will report to Partilla.

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Lee Cordobés Promoted at Cooking Light

Lee Cordobés has been promoted from Cooking Light’s integrated director, eastern division, to associate publisher. Cordobés had been integrated director since 2011. She has been with Time Inc. since 2004.

“Lee has been at Cooking Light for two years now and has been an important part of the management team,” said Karla Partilla, Cooking Light’s publisher, in a statement. “She is laser-focused on working closely with the team to develop creative integrated offerings for our advertising partners, which has led to incremental revenue for the brand — both in print and online.”

Cordobés’ appointment is effective immediately.

New Brand Exec at Cooking Light

Eileen McCarthy was named executive director of brand insights for Cooking Light and MyRecipes. In this role, McCarthy will be responsible for leveraging consumer, syndicated, and proprietary insights for both brands.

“Eileen brings nearly two decades of experience working on branding and insights to this newly created role on the Cooking Light and MyRecipes marketing team; her knowledge and expertise will be integral in leveraging the brands’ unique positions in the marketplace,” says publisher Karla Partilla.

McCarthy comes to Cooking Light and MyRecipes most recently from Bon Appétit where she was the executive director of marketing & strategic planning for nearly nine years. Prior to that, she held various positions in marketing and research at IncFast CompanyYM and Businessweek.

McCarthy reports to Michelle Lamison, associate publisher, marketing.

Cooking Light Beefs up Marketing Department

Rose Tilson was named executive director of integrated marketing for Cooking Light and MyRecipes. She will be responsible for managing the integrated marketing team and elevating the programs and assets offered to the advertising community across multiple platforms.

She starts today and will report to Michelle Lamison, associate publisher, marketing. Tilson comes from Scripps Networks Digital, where she was the director, integrated ad sales marketing for the food category.

“Rose has a strong digital marketing background and an impressive knowledge of the epicurean space, which make her a tremendous asset to the Cooking Light and MyRecipes integrated marketing team as we continue to develop multi-platform, fully integrated marketing programs,” publisher Karla Partilla says.

Southern Living Associate Publisher Jumps To Cooking Light

cooking light janfeb10.jpgKarla Partilla, the associate publisher at Southern Living, is making the move over to the same position at Cooking Light, the Time Inc. title announced today.

Replacing Partilla at Southern Living will be Debbie O’Brien, who received a promotion from New York manager at the magazine.

KarlaPartilla.jpgBefore joining Southern Living in 2004, Partilla (pictured) worked at Meredith Corp. at titles such as Country Home and Ladies’ Home Journal. O’Brien also joined Southern Living in 2004, and had previously worked at advertising agency Saatchi & Saatchi.

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