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Posts Tagged ‘Keith O’Brien’

PRWeek Still Looking For Editor-in-Chief

prweekly.pngHunting for a job at the top of a masthead at a magazine? This might be of interest to you:

PRNewser reports that Haymarket Media is still on the hunt for an editor-in-chief for the U.S. edition of the public relations trade pub PRWeek. A detailed job description, posted on an NYU listserv, said PRWeek‘s editor-in-chief should be an industry leader who would take control of all editorial content and hiring decisions while also “taking a calm and professional approach to dealing with problems that arise internally and externally.”

The magazine’s former editor, Keith O’Brien, left the title in April to join Attention!PR. PRWeekly went to monthly from weekly shortly after that.

Check out these other job listings from Haymarket Media on mediabistro.com’s job board.

PRNewser: Search For PRWeek EiC Continues

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Digital VP at mb Panel: Social Media Lets PR Pros ‘Talk To People On A Granular Level’

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From left: PRNewser co-editor Joe Ciarallo, Attention! PR’s Colin Nagy, MS&L’s David Binkowski, and Wired.com’s John Abell discuss how social media tools influence public relations at last night’s mediabistro.com panel.

Public relations experts described how to maximize digital tools to boost business for their clients and for their firms last night at mediabistro.com’s “Social Media Essentials for PR” panel event at Tribeca Cinemas. PRNewser co-editors Joe Ciarallo and Jason Chupick moderated the talk, which featured Attention!PR partner Colin Nagy, Wired.com’s New York bureau chief John Abell, MS&L Digital’s “vice president of word-of-mouth” David Binkowski. The tech-savvy audience that filled the house was a-Twitter as panelists described throwing out traditional PR moves for more competitive and immediate tactics that had them reaching out to online communities, instead.

According to Nagy, the Web isn’t just a swarm of random users. “There’s a niche for everything, and there’s an authoritative voice in that niche,” he said, advising his PR peers to “understand the sensibility of the community, and show them that you have something compelling to share with them.”

The panelists agreed that effective online outreach can involve Web communities as varied as eBay, Craigslist, and even under-the-radar spots such as beauty site MakeupAlley. “We talk to people on a granular level,” said Binkowski, describing social media campaigns that fused market research, PR, and advertising. “If you do the word-of-mouth thing right, you’re making the pitch easier [for journalists to pick up],” he said.

The discussion proved that when it comes to social media and public relations, it’s no longer just about Facebook and Twitter, as social media continues providing new mechanisms and tools to work with. As Abell put it, “You’ve always had to be nimble, but now you’re able to be nimble.”

We’ve got video from the event, and Attention! PR colleague’s take on Keith O’Brien‘s switch from journalism to PR, after the jump…

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PR Week EIC to Join Attention!PR

atennprwk.pngThe great magazine exodus continues! PRNewser has an exclusive with Keith O’Brien, PR Week‘s editor-in chief who is leaving his post to join Attention!PR.

O’Brien tells PRN: “I know Curtis [Hougland, Attention founder] through PRWeek. I have high respect for him, think the firm does great work, and has an impressive client list for a relatively new agency. I decided that I wanted to put into practice the things I learned while covering the industry. Attention was the perfect fit.”

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PRWeek EIC: Social Media’s Influence ‘Terrifying, But Ultimately Edifying’

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PRWeek EIC Keith O’Brien discusses customer service and branding at mediabistro.com’s Social Media Panel.

Here’s something to think about next time a customer service line puts you on hold: Online networking is quickly making happy customers a top priority for media companies. Tuesday night’s mediabistro.com panel discussion “The Customer is the Company” brought together top editors and executives at downtown Manhattan’s Tribeca Cinemas Gallery to talk about how tools like Facebook, Twitter, and MySpace have shifted the power of branding from advertisers to customers.

“Customers have the most impact on a company’s brand,” said Thor Muller, CEO of the customer soapbox GetSatisfaction.com. Craigslist founder Craig Newmark agreed, adding that monitoring customer satisfaction not only gives a firm valuable intelligence, but also creates brand loyalty. As Wired contributing editor Jeff Howe put it, “There’s a lot of goodwill that can be bought very cheaply” by being nice to customers.

When it comes to customer opinion shaping brand perception, “it’s always been happening, but you just didn’t know about it,” moderator and PRWeek editor-in-chief Keith O’Brien told FBNY at the post-panel reception. The shift of control that comes with the rise of social media and the communication channels it affords, has been “terrifying, but ultimately edifying,” he said. “Smart companies will tie it into their business.”

So who’s benefiting from service with a virtual smile? Video interviews after the jump.

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Can’t Get No Customer Satisfaction? Learn How

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“Newspapers, magazines, and editors ignore crowdsourcing at their own peril,” Wired‘s Jeff Howe told mediabistro.com in a recent interview. “From the perspective of a journalist, the crowd is a threat. From the perspective of publishers and editors the crowd is also a threat, but it’s also a tremendous opportunity.”

So what does that mean for companies trying to prevail in a down economy? It means the customer is always right — now more than ever! Social media is rapidly changing the way companies operate, so now’s the time to learn how you can harness the power of the crowd to stay ahead. Tonight, check out mediabistro.com’s social media panel, The Customer is the Company: How Social Media is Changing Business, at the Tribeca Cinemas Theater. Our panel of experts will discuss how to use community and crowdsourcing to your benefit. Speakers include Craiglist founder Craig Newmark, PR Week editor-in-chief Keith O’Brien, Zappos CEO Tony Hsieh, Get Satisfaction CEO Thor Muller, Fast Company‘s Lynne D. Johnson, FreshBooks’ Saul Colt, and Wired contributing editor Jeff Howe.

This event is sold out in the main theater, but you can still join us for the simulcast in the bar, where the talk will be streamed in real time. And don’t forget to mix and mingle with the panelists after the discussion!