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Posts Tagged ‘Kelly Samardak’

Welcoming PRNewser Editor Joe Ciarallo To The Mediabistro Family

joe.jpgIf you were at our Hacks ‘n Flacks party in July, you may remember Joe Ciarallo as the PRNewser editor who crushed FishbowlNY editor Amanda Ernst in the first round of the Guitar Hero showdown.

Although he’s been working as the freelance editor of PRNewser since the beginning, today Joe joined the Mediabistro.com team full-time so he can work on expanding PRNewser’s content and producing other PR-related events like classes and Webcasts.

While many journalists make the jump to PR, we’re proud to point out that Joe has left his gig at the Horn Group, a digital communications agency in Manhattan, in order to become a hack just like us! At the next Hacks ‘n Flacks party, will he be playing for the other team?

PRNewser: Joe Ciarallo Joins Mediabistro.com As PRNewser Editor

(Photo by Kelly Samardak)

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MediaPost’s Kelly Samardak Talks Blogs With Jason and Matt On The Menu

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Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven were joined by Kelly Samardak, author of MediaPost’s Just an Online Minute column, where she covers industry parties.

First up on the agenda for these three bloggers: an examination about a New York Times article about how some companies motivate bloggers to review their products using free stuff, sponsorships or money. As a result, readers might not be getting unbiased opinions of products when they read these blogs, but Samardak said that if readers don’t realize what they’re getting, it’s their own fault.

“I feel like when you get an Internet connection, before you’re even allowed to turn your laptop on and connect to the crazy outside world, they should just take a class,” Samardak said. “And understand what is investigative journalism, what is opinion, what is a blog. Understand what you are reading and where it is coming from. Because in the end, the consumer needs to be smarter…We need to educate people because if they still don’t understand what’s going on, they’re not educating themselves.”

Also discussed: sponsored Tweets and the Dunkin Donuts Twitter feed and the news that ad magazine revenues are down.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.