Kate Lanphear — yes, a woman — has been named the new editor-in-chief of Maxim. Lanphear comes to the magazine from T: The New York Times Style Magazine, where she served as style director. Prior to her time at T, Lanphear served as Elle’s style director for four years.
The decision to hire Lanphear to run the most dude bro magazine of all time is interesting, to say the least. According to WWD, during her time at Elle, Lanphear “became a recognizable street style star.” What does that mean for Maxim? Well, we’re not quite sure, since we’re not really clear on what a “street style star” is or does. However! WWD makes it sound important, so perhaps Lanphear is going to try and class the joint up a bit.
Is Maxim as we know it dead? And what will the new Maxim look like? Keep an eye out for its March issue. That will be the first one under Lanphear’s leadership.