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Posts Tagged ‘Kevin Sablan’

Myspace Parent Specific Media Edges Out Google AdWords Network

It was the smallest of margins: 204.9 million unique U.S. visitors to 204.2 million. But with that August 2012 comScore tally, Myspace parent Specific Media‘s network of sites topped the reach of the Google AdWords Network.

It’s a great omen for the Irvine-based firm, which is getting ready to roll out the new Myspace. However, as Orange County Register reporter Kevin Sablan points out, this doesn’t necessarily mean Specific is beating Google where it counts:

During the second quarter of 2012, Google generated $2.98 billion from their ad network, but revenue from the network accounts for only 27 percent of their total revenue. The other 69 percent of Google’s $10.96 billion Q2 revenue came from sites that Google owns, such as Google.com.

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Orange County Register Reclaims Its Daily Business Section

For the first time since 2008, the Orange County Register has a standalone business section in a Monday print edition. It’s the latest sign of the Aaron Kushner/Freedom Communications Inc.-led revival and a genuine cause for celebration.

From the official announcement:

In January 2008, the paper moved business news into the back of the main news section as part of an effort to cut costs. A year later, the paper restored a separate business section Thursday through Saturday, with real estate on Sunday, but business news remained in the main news section Monday through Wednesday…

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