As our colleagues at TVSpy reported earlier this week, CNN Latino, the 3 p.m.-to-11-p.m. weekday Spanish-language programming block, is expanding to TV stations in Phoenix, New York, Orlando and Tampa. After just a few months of air time here in SoCal.
We were curious if the ramp-up was planned or sped up as a result of some sort of extra momentum in the LA market. When we spoke via telephone in New York with Cynthia Hudson (pictured), senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S, she confirmed it was the former and that this is just the beginning of an aggressive, three-year nationwide plan.
We also wondered what has surprised Hudson most so far about the 2013 run of CNN Latino on LA’s Channel 63. “One of the surprises has been the real interest of the audience in social media,” she replies. “Everybody knows that Latinos have been over-indexing on use of mobile and other kinds of devices. What’s fascinating to me is that we’re getting some big spikes from LA on our Facebook, Twitter and fan pages.”