From the moment Kanye West revealed from a stage that Kim Kardashian was pregnant, the race has likely been on among magazines like People and OK! for rights to the exclusive first photos of the famous couple’s child. Now that the baby girl has officially arrived, we thought we’d check in with a New York publishing figure who used to be in the thick of such cutthroat competition for the photo scoop.
Fuller suggests three likely scenarios through which the couple may choose to bypass a paid magazine exclusive and possible donation of proceeds to charity. One would be to follow the Tumblr lead of Jay-Z and Beyonce; another would involve setting up a cover story in a prestige magazine like Vanity Fair or Vogue, tying in a photographer of the couple’s choice. The third possibility connects to Monday July 15.