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Posts Tagged ‘Kristen Baldwin’

EW‘s Kristen Baldwin on the Ryan Gosling Factor

How exactly did Ryan Gosling become the man this year? Sure, fans of The Notebook always loved him, but who else was really checking for him back in, oh, 2007?

According to Entertainment Weekly executive editor Kristen Baldwin, Gosling’s ascent is no accident. She says quality work + star presence = crazy buzz.

“He’s a star because he’s given three amazing performances this year,” said Baldwin in our Media Beat interview. He’s incredibly, ridiculously handsome — like, it’s almost offensive how handsome he is — and then he’s just kind of a character. He stopped a fight on the street, you know?”

Squashing a beatdown can indeed increase your Twitter mentions, but Baldwin says aspiring A-listers don’t have to resort to such tactics to land in the pages of EW. “We don’t really get into their personal lives… we wanna talk about their work.”

Part 1: Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’
Part 2: Kristen Baldwin on Bringing EW to Tablets: ‘We really wanted to wait until we got it right’

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EW‘s Kristen Baldwin on the Ryan Gosling Factor

How exactly did Ryan Gosling become the man this year? Sure, fans of The Notebook always loved him, but who else was really checking for him back in, oh, 2007?

According to Entertainment Weekly executive editor Kristen Baldwin, Gosling’s ascent is no accident. She says quality work + star presence = crazy buzz.

“He’s a star because he’s given three amazing performances this year,” said Baldwin in our Media Beat interview. He’s incredibly, ridiculously handsome — like, it’s almost offensive how handsome he is — and then he’s just kind of a character. He stopped a fight on the street, you know?”

Squashing a beatdown can indeed increase your Twitter mentions, but Baldwin says aspiring A-listers don’t have to resort to such tactics to land in the pages of EW. “We don’t really get into their personal lives… we wanna talk about their work.”

You can also view this video on YouTube.

Part 1: Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’
Part 2: Kristen Baldwin on Bringing EW to Tablets: ‘We really wanted to wait until we got it right’

Kristen Baldwin on Bringing EW to Tablets: ‘We really wanted to wait until we got it right’

With the runaway success of eBooks and iPads, you’d think that launching a tablet version for a magazine would be a given. However, Entertainment Weekly executive editor Kristen Baldwin says that rushing into the field too early could be a mistake for publishers.

“We’ve been on the tablet with our Must List app for quite a while, but in terms of the actual magazine, we really wanted to wait until we got it right,” she explained in our Media Beat interview. “Because what we learned is you have to get it right the first time, and users have to really enjoy it and be satisfied with it, because otherwise they’re just not gonna come back.”

Baldwin also discussed the key to writing those punchy blurbs that EW is known for: “It’s kind of like writing haiku.”

You can also view this video on YouTube.

Part 1: Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’
Part 3: EW‘s Kristen Baldwin on the Ryan Gosling Factor

Kristen Baldwin on Bringing EW to Tablets: ‘We really wanted to wait until we got it right’

With the runaway success of eBooks and iPads, you’d think that launching a tablet version for a magazine would be a given. However, Entertainment Weekly executive editor Kristen Baldwin says that rushing into the field too early could be a mistake for publishers.

“We’ve been on the tablet with our Must List app for quite a while, but in terms of the actual magazine, we really wanted to wait until we got it right,” she explained in our Media Beat interview. “Because what we learned is you have to get it right the first time, and users have to really enjoy it and be satisfied with it, because otherwise they’re just not gonna come back.”

Baldwin also discussed the key to writing those punchy blurbs that EW is known for: “It’s kind of like writing haiku.”

You can also view this video on YouTube.

Part 1: Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’
Part 3: Thursday, we break down exactly how a celebrity makes it onto the A-list.

Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’

In a year of Adele on the radio, Bridesmaids at the box office, Jay-Z and Kanye on the Throne, and Charlie Sheen on another planet entirely, how the hell do you pick the definitive Entertainer of the Year?

Surprisingly, the folks at Entertainment Weekly say their choice for the top spot was a shoo-in: Daniel Radcliffe. “He’s proven that he’s going to have a career outside Harry Potter,” said executive editor Kristen Baldwin in our Media Beat interview.

Baldwin also discussed the magazine’s editorial process for churning out such lists on a weekly (daily for EW.com) basis. “Well, it’s never come to blows,” she said with a laugh. “I mean, it’s entertainment. Nobody’s really getting worked up about it, but you’re in a room with a lot of smart, funny people. So, it’s sort of like ‘one liner, one liner, one liner’ as people try to make their case and put down other people’s cases.”

So, which pop culture trends will define 2012? Watch the full video for Baldwin’s predictions.

You can also view this video on YouTube.

Part 2: Tomorrow, Baldwin explains why EW didn’t rush into the tablet market.
Part 3: Thursday, we break down exactly how a celebrity makes it onto the A-list.

Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’

In a year of Adele on the radio, Bridesmaids at the box office, Jay-Z and Kanye on the Throne, and Charlie Sheen on another planet entirely, how the hell do you pick the definitive Entertainer of the Year?

Surprisingly, the folks at Entertainment Weekly say their choice for the top spot was a shoo-in: Daniel Radcliffe. “He’s proven that he’s going to have a career outside Harry Potter,” said executive editor Kristen Baldwin in our Media Beat interview.

Baldwin also discussed the magazine’s editorial process for churning out such lists on a weekly (daily for EW.com) basis. “Well, it’s never come to blows,” she said with a laugh. “I mean, it’s entertainment. Nobody’s really getting worked up about it, but you’re in a room with a lot of smart, funny people. So, it’s sort of like ‘one liner, one liner, one liner’ as people try to make their case and put down other people’s cases.”

So, which pop culture trends will define 2012? Watch the full video for Baldwin’s predictions.

You can also view this video on YouTube.

Part 2: Kristen Baldwin on Bringing EW to Tablets: ‘We really wanted to wait until we got it right’
Part 3: EW‘s Kristen Baldwin on the Ryan Gosling Factor

Mike Slezak Leaves Entertainment Weekly For TVLine.com

Mike Slezak is leaving his longtime post at Entertainment Weekly and EW.com for TVLine.com, where he’ll work as the site’s senior editor.

Staff memo from EW executive editor Kristen Baldwin appears after the jump.
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