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Posts Tagged ‘Kristine Welker’

Exclusive! The First Interview with Dr. Oz on His New Hearst Title

LunchAtMichaelsWe understand that the deadline for Oscar voters to send in their ballots is today, but we’re still more than a little miffed that we missed seeing Leonardo DiCaprio, Bruce Dern and Richard Gere by a day. A little birdie told us Paramount threw a schmoozefest in the middle of Michael’s dining room yesterday to drum up some Academy love for its pictures — the overly long and ridiculously profane The Wolf of Wall Street and the absolutely brilliant Nebraska. Having a slew of Tinseltown A-listers in their midst gave the regular folks (it’s a relative term, I know) a chance to do some serious stargazing. “It was a bit surreal,” one diner told me. It seems only fitting to us that Hollywood took over the dining room on a day when the rest of Manhattan was in a deep freeze straight out of a disaster movie. The Day After Tomorrow, anyone?

Well, it is Wednesday, after all, and we wanted to start our new year of celebrity confabs off on the right foot so who better to whip us into shape than none other than Dr. Mehmet Oz, the Emmy-Award winning daytime television host, author of seven New York Times Bestsellers and dispenser of daily doses of helpful medical tips on 1010WINS.

Diane Clehane and Dr. Mehmet Oz

Diane Clehane and Dr. Mehmet Oz

And oh, yes, he’s also a renowned cardiothoracic surgeon at New York Presbyterian Hospital, who somehow manages to find the time to perform about 100 heart surgeries a year (he has office hours on Thursdays if you’re wondering) and a part-time superhero who goes around rescuing New Yorkers in peril all in the course of an average day. At lunch he told me of another tale of  being at the right place at the right time which occurred the same month he came to the aid of the woman who was seriously injured when she was hit by a cab on Sixth Avenue. During a trip to Salt Lake City, a fellow marathoner literally fell in Dr. Oz’s path when the man went into distress due to a heart problem. Of course, Dr. Oz was able to put him in an ambulance, visit him the next day and has stayed in touch to stay apprised of his defacto patient’s recovery.

The good doctor is launching his own lifestyle magazine in partnership with Hearst titled Dr. Oz The Good Life, and this afternoon he brought along a retinue of bigwigs and handlers from his various projects and his charming wife Lisa Oz, whose CV includes a career in television and her own slew of bestsellers (the couple co-authored their You series together; Lisa wrote Us solo and as a result, says Dr. Oz, his wife has “one more bestseller than I do!”).

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Kristine Welker Named VP, CRO of Dr. Oz Magazine

The leadership at Hearst Magazines’ Dr. Oz magazine is coming together. Kristine Welker has been named vice president, publisher and chief revenue officer of the forthcoming title, which is expected to debut in the first quarter of next year. Earlier this month, Alison Brower was named editor-in-chief.

Welker has been with Hearst since 1999. Since 2010, she has served as vice president, chief revenue officer of Hearst Magazines Digital Media.

“With a magazine, dedicated website and other media extensions, this new brand will offer a multi-platform experience for consumers and a unique opportunity for marketers,” said Welker, in a statement. “It is an exciting launch with the power of Dr. Oz and Hearst behind it that will create a new lifestyle category, and I am thrilled to help build it.”

Hearst Partners with AOL’s Pictela for Bigger, Better Ads

Hearst Magazines Digital Media (HMDM) has adopted AOL’s Pictela ad platform. The platform will allow Hearst to use something called the “Portrait” ad unit, which is essentially a large format display ad. The ads will be used across Heart’s digital properties, including marieclaire.comcosmopolitan.com, esquire.com, goodhousekeeping.com, redbookmag.com and seventeen.com.

For AOL, this is a big moment. Until now, the only sites that have featured the Portrait system have been AOL brands. Getting a big publishing house like Hearst to adopt it is a big step forward to convincing other companies to adopt Pictela as well. Tim Armstrong, CEO of AOL, explained, “Brand advertisers now have an ad solution that allows them to leverage all their brand assets and really drive incredible consumer engagement.  It’s a critical step in the aesthetic revolution across the Web, providing the best online experiences for users, publishers and advertisers.”

Much like AOL, Hearst is excited for the possibilities. Kristine Welker, Chief Revenue Officer for HMDM, says, “Pictela continues to create high-quality, innovative ad solutions that drive measurable results, and we’re thrilled to be the first magazine company to offer these premium ad units.”

What does all this mean for readers?

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