At this year’s TV Land Awards, the first held in New York City, broadcasting icon Regis Philbin will receive the Legend Award.

The awards will take place April 10 at the Jacob Javits Center, and debut on the channel April 17.

“Regis Philbin is an adored television icon,” said Larry W. Jones.  “A native New Yorker, he has given a slice of the city to all of his loyal viewers.  TV Land is thrilled to have an opportunity to honor him.”

Earlier this month, Philbin, 79, announced his retirement from Live with Regis and Kelly. He is planning to stay with the program through the summer.

TV Land, the cable channel that features a mix of classic programming with original shows, promoted two people executives today.

Kim Rosenblum has been named Executive VP, marketing and creative division. In 2008, Rosenblum was appointed to the newly-created position of TV Land senior vice president, marketing and creative.

She was instrumental in the recent double marketing campaign for “Hot in Cleveland” and “Retired at 35,” the largest marketing campaign in TV Land history.

“Kim’s strategic insight, creativity and rich understanding of the TV Land brand and consumer will insure continued success for the network,” said Larry W. Jones, president, TV Land.  “Advertisers and consumers will both benefit from Kim’s unique ability to filter the channel’s goals and to communicate messages effectively to our target audiences.”

Rosenblum joined parent company MTV Networks in 1993.  

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