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LA Times September Scorecard improves.
Year-over-year traffic was up considerably.
Page views to prior year were up by 16%, 22% for unique
visitors, and 25% for local unique visitors.

Top 10 Stories for Sept.
1. Hsu letter appeared to be suicide note (Dan Morain)
2. Ahmadinejad walks away with a win (Tim Rutten)
3. Limits proposed on fast-food restaurants (Tami Abdollah)
4. Study finds left-wing brain, right-wing brain (Denise Gellene)
5. Sitting down? A winter storm is on its way (Ari Bloomekatz)
6. TMZ learns if it’s not Ito, it must say so (Andrew Blankstein)
7. Column One: A beastly kind of cruelty (John M. Glionna)
8. L.A. County calling for lights-out hour (Susannah Rosenblatt)
9. Southern Section results (This is the high school sports page)
10. Kanye West outselling 50 Cent in feud (Todd Martens)

Advertising revenue slides.
Retail was off by 17.7%, with most categories below Plan. National surpassed Plan by 7.0%, driven up by strong movies.

Circulation slides a little.
Daily Individually Paid circulation for September is projected to be flat with last year. Sunday Individually Paid circulation for September is projected to be down versus last year due to weaker
demand, some modest subscriber loss from product changes, and discontinuation of Sunday bonus days.

Mediabistro Course

Middle Grade Novel Writing

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Las Vegas Journo: Los Angeles Times Ripped Me Off

coreyelv.jpgFormer Daily Breeze columnist Corey Levitan, has been writing his Fear and Loafing column for the Las Vegas Review-Journal since 2005 — so he says he was surprised to see the same column in the LAT. Particularly with a shiny new byline at the top.

He says he’s not mad about being ripped off (well, not very mad, anyway. But he wants the world to know that he game up with this idea first. So he wrote this letter:

This week, began running my column, Fear and Loafing, in which I try on different jobs and lifestyles for the day. They didn’t syndicate it, however. It’s being submitted by Bill Lobdell as Living Vicariously in L.A.

Ever since George Plimpton, reporters have sampled different jobs and written about their experiences. However, Lobdell’s first few jobs, his videos, his mission statement all smack of my six years of nearly killing myself for good copy. (Check out, and judge for yourself.)

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Media Events 5.31.07


THURSDAY 05.31.07
WHAT: Signing, reading and story-swappin’ for Louisana’s Song
WHO: Author Kerry Madden
WHEN: 7 p.m.
WHERE: Duttons Books
WHY: If you’ve got kids age 9 and up, this could be a good way to get them off their computers and out of the house for a few hours tonight.

TUESDAY 06.05.07
WHAT: Screenwriting Course
WHO: Unknown screenwriter Matthew Waynee
WHEN: 7 p.m., but you’ll want to register in advance.
WHERE: West Hollywood
WHY: Because without this 12-week course, you’ll never get that damn screenplay finished.

THURSDAY 06.07.07
WHAT: Online News Association/LAT panel
WHO: Panelists include Meredith Artley, executive editor,; Andrew Breitbart, publisher,; Robert Long, vice president and news director, KNBC-TV; Anthony Marquez, Los Angeles bureau chief, The Associated Press
WHEN: 6:30 p.m.
WHERE: Los Angeles Times building
WHY: Because all journalism is online journalism these days. RSVP before you show up.

THURSDAY 06.07.07
WHAT: TV Writer’s Symposium
WHO: Producer/author/playwright Chad Gervich as well as showrunners, producers and staff writers of various shows.
WHEN: The six-week seminar starts at 7 p.m. You might want to register before that, though. Like, now, would be nice.
WHERE: West Hollywood
WHY: Whether you’re an aspiring writer, producer, director, or executive, this is the seminar you’ve been waiting for.

LAT Finds Its “Missing Ingredient”

chefcaul.jpgAnd just what was that missing ingredient? Another chef.

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LAT in 90 Seconds

mereditha.jpgNYT Takes Baquet. LAT Gets Artley: LAT hired Meredith Artley, digital development director the International Herald Tribune’s online edition, as executive editor of

betting.jpgAdvice For The LAT: It’s nice that you’re beefing up your online staff. But if you’re looking for cost-cutting measures, don’t lay off writers, tell the writers to lay off gambling with Times’ money. Especially if they’re going to bet on the Bears.

clintshot.jpgRed Carpet In the Rotunda: Hollywood is getting into the lobbying game today, meeting with lawmakers, giving presentations about the dangers of piracy and contributions of the movie industry to the GNP. And in case that doesn’t work, they’re getting Clint Eastwood to wave and smile at them.

LAT’s Scathing Internal Memo. Read It Here.

We mentioned earlier that LAT editor Jim O’Shea’s promise to beef up the was made after receiving a harsh seven-page report from an internal committee that studied the paper’s Web site for three months. FBLA got our hands on the report, which states:

Without setting a numerical target, the committee notes that even doubling the number of editorial employees now at the site would leave well below the staffing levels of peer news sites, both in raw numbers and as a proportion of the print workforce.

To aid in this transformation, all Times journalists should receive, as quickly as possible, a crash course in the basics of web journalism–including what works online and what doesn’t and the importance of the website to the paper’s survival.

Read the whole report here:

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