Thrillist Media Group has a new name to their roster of websites: Supercompressor.com. This consumer-focused men’s lifestyle site celebrated its launch last week to much fanfare at the Classic Car Club in New York. The event was sponsored by Dewar’s Scotch and Microsoft Surface.

Supercompressor is dedicated to all things manly — with sections including “Gear,” “Tech,” “Rides” and “Vice.” The editors proclaim that their site “exclusively covers the coolest stuff that money can buy. We understand that your time and cash are precious, which is why we solemnly swear to never waste either.”

MediabistroTV toured the offices of Thrillist for our Cubes series. Check it out here: