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Posts Tagged ‘Laura Petasnick’

Martha Stewart Living Publisher, Managing Editor, Among MSLO Fired Staff

305px-Martha_Stewart_Living_Omnimedia_Logo.svgMartha Stewart Living’s publisher and managing editor were among those fired during Martha Stewart Living Omnimedia’s massive firing spree. Yesterday Martha Stewart was feeling in the holiday spirit, so she, along with MSLO’s CEO, Daniel Dienstgave 100 staffers a DIY project — find a new job.

The New York Post reports that among the cuts were Martha Stewart Living’s Peter Medwid (publisher) and Carl Germann (managing editor); Laura Petasnick, VP of integrated sales; Daniel Taitz, executive VP and chief administrative officer; and Jess Hollander, head of digital sales.

The firings come amid grumblings that Stewart isn’t doing anything to help the struggling company.

Just last year, Stewart received over $1 million in reimbursements from MSLO for things like personal assistant costs, security and a weekend driver. “She still runs the company as if it was the 1990s,” one former MSLO staffer told the Post.

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New VP at MSLO

Laura Petasnick has been named vice president of integrated sales for Martha Stewart Living. Petasnick will be responsible for developing integrated programs and will report to publisher Peter Medwid.

Prior to MSLO, Petasnick was at Rodale, where she served as publisher of Prevention and Prevention.com, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was advertising director at Vogue, where she was responsible for the beauty, health and auto categories. She has also held several posts at Time Inc., becoming vice president, corporate sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company’s magazine brands.

“Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands,” said Medwid.  ”She’ll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms.”

Prevention Promotes Kerri Fallon to Associate Publisher

Kerri Fallon has been promoted by Prevention magazine. Effectively immediately, Fallon has been named the associate publisher of marketing.

In the new position, Fallon will develop strategic, innovative, and integrated advertising and marketing platforms for Prevention.

She had been the periodical’s executive marketing director since December 2009.

Fallon had previously been the Executive Marketing Director at Prevention since December 2009.

“Kerri has a proven track record of creating successful in-book and digital programs and impressive events for a myriad of high profile clients,” publisher Laura Petasnick said. “We’re excited for the new ideas and strong perspective she’ll provide in her new role.”

Prevention is the number one healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers.