Laura Petasnick has been named vice president of integrated sales for Martha Stewart Living. Petasnick will be responsible for developing integrated programs and will report to publisher Peter Medwid.

Prior to MSLO, Petasnick was at Rodale, where she served as publisher of Prevention and Prevention.com, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was advertising director at Vogue, where she was responsible for the beauty, health and auto categories. She has also held several posts at Time Inc., becoming vice president, corporate sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company’s magazine brands.

“Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands,” said Medwid.  ”She’ll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms.”

Kerri Fallon has been promoted by Prevention magazine. Effectively immediately, Fallon has been named the associate publisher of marketing.

In the new position, Fallon will develop strategic, innovative, and integrated advertising and marketing platforms for Prevention.

She had been the periodical’s executive marketing director since December 2009.

Fallon had previously been the Executive Marketing Director at Prevention since December 2009.

“Kerri has a proven track record of creating successful in-book and digital programs and impressive events for a myriad of high profile clients,” publisher Laura Petasnick said. “We’re excited for the new ideas and strong perspective she’ll provide in her new role.”

Prevention is the number one healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers.