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Posts Tagged ‘Laurent Alhadeff’

John Sykes, Jared Kushner & Moguls on the Make

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— DIANE CLEHANE

Sometimes it’s the random celebrity sighting like recent visitors Michael Douglas and Glenn Close that gives Michael’s that jolt of adrenaline during our weekly Wednesday visits. And sometimes it’s the sheer power quotient of the dining room that gets our attention. As one regular told me: “I can always tell who is looking for money and who is writing the checks when I come here. It’s the best business scorecard around.”

Today I was joined by power publicist Catherine Saxton, who knows just about everybody but never spins and tells, and Richard Smullen, co-founder and CEO of Beezag and AdGenesis. We had a fascinating chat about the ‘wild west’ of Internet advertising and how absolutely maddening those unwanted pop-up ads are. When Richard launched Beezag last November with Laurent Alhadeff, they created a different kind of online advertising environment which they’ve cleverly coined as ‘Me-commerce.’ Richard explains beezag’s consumer-centric marketing concept this way: “It’s about relevancy and reward. Consumers watch entertaining branded content and video ads they love and get discounts they deserve because they’re thanked with special offers and incentives from advertisers.”

By matching brands to the consumers who want to hear about them, Richard reports that beezag delivers clients an average of 25 percent click-through rates. The members-only, opt-in multi-platform community has some pretty serious brainpower behind it. Richard tells me his ‘executive council’ of advisors includes Gerry Byrne, Wenda Millard, Michael Kassan and Bob Friedman. For someone who just landed in New York from South Africa in January of last year, Richard seems to have figured out pretty quickly how to make things happen in Manhattan. We’re impressed.

Here’s the rundown on today’s crowd:

1. Boy wonder Jared Kushner with his dad Charles, presiding over a table full of movers and shakers. The New York Observer owner must have had some big deal brewing, because he stepped outside several times to take a very important call. Or perhaps it was just the missus, Ivanka Trump, asking what to make for dinner.

2. My friend and PR maven extraordinaire Lisa Linden and former Bush administration advisor Charles Millard, celebrating the launch of Charles’ new venture specializing in pension funds and financial services, Cardinal Advisors.

3. Catherine Saxton, Richard Smullen and yours truly

4. LVMH’s David Anton

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Lunch: James Cameron’s Oscar Campaign Comes to Michael’s

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— DIANE CLEHANE

It was Hollywood on the Hudson at Michael’s today as Peggy Siegal hosted one of her legendary lunches right smack in the middle of the dining room. Today’s guest of honor was James Cameron. Looks like Peggy pulled out all the stops, rounding up quite an eclectic collection of actors, directors, and entertainment A-listers to celebrate the Avatar auteur’s nine Oscar nominations and, no doubt, drum up a few votes. Ballots are due March 2! In case you haven’t heard, Cameron is up against some stiff competition in the best picture and director categories. His ex-wife, Kathryn Bigelow, has been nabbing plenty of statuettes this award season for helming The Hurt Locker, and everyone in Hollywood is waiting to see who comes out on top on Oscar night.

I was squeezed into the bar with Redbook‘s editor-in-chief Stacy Morrison and Hearst’s director of public relations Alexandra Carlin. Stacy is about to publish her first book, Falling Apart in One Piece: One Optimist’s Journey Through the Hell of Divorce (Simon & Schuster) next month and it’s a real page turner. After spending a year “trying not to write the book,” Stacy decided to chronicle her painful but ultimately life-affirming journey from jilted wife of a year-old baby to happy single mother. The memoir, which seems destined for the big screen, took two years of writing and rewriting on weekends to finish. “I wanted to make people think differently about divorce,” Stacy told me. After tiring of deflecting people’s inappropriate questions about the split, Stacy says she ultimately thought: ‘If you want to see the real story, here it is.’ And she doesn’t hold anything back. From the nights spent sobbing on her kitchen floor to the painful conversations with her soon-to-be ex, it’s all there.

I asked Stacy if she had any misgivings about exposing so much about her personal life in the book, given her high-profile position as a relationship ‘expert.’ (She got her boss Cathie Black‘s blessing to write it.) On the contrary, she told me. “The book is a resilience road map,” says Stacy. Miraculously, she and her ex-husband have managed to remain friends (really!) and have a co-parenting strategy that works for the couple and their young son. Stacy even dedicated the book to the man who left her because, she says, “I couldn’t have written it without him in more ways than one.”

The book is getting plenty of good buzz and even earned high praise from none other than Elizabeth Gilbert, who wrote of her own reawakening after divorce in Eat, Pray, Love. Gilbert “loved the tone” of the book, calling it “real, without the slightest hint of self-pity.”

Here’s the rundown on today’s crowd:

1. Just an intimate lunch for 38 including James Cameron and pals Bob Balaban, Oscar winner Ellen Burstyn (looking absolutely ageless), Avatar villain Stephen Lang, indie It girl Parker Posey, documentarian Ken Burns and director Julie Taymor, Jean Doumanian and Warner Music’s Lyor Cohen. Also in attendance: Les Moonves, John Stossel, Felicia Taylor, and “Mayor” Joe Armstrong. Entertainment Weekly’s Oscar odds-maker Dave Karger was also on hand taking it all in.

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