They’re cousins. After graduating from the Missouri School of Journalism, he – Matthew Hibbard – became social media editor at the St. Louis Business Journal while she – Laura Hibbard (pictured) – headed to New York to work for Arianna Huffington.

In a fun little interview piece today in his paper, he asks her to detail the NYC social media beat. It’s safe to say Laura’s duties at The Huffington Post are a little more involved:

The main Huffington Post Twitter account publishes a new tweet every five minutes 24/7. Yes, even at 1 a.m. in the morning.

“There are people online at 1 a.m., specifically on the west coast and our international audience,” Laura said. “Plus, if our tweet gets one click, what’s the harm in that?”

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