Have you caught up to Drew Barrymore’s Pinot Grigio yet? The 2011 vintage recently won a gold medal at France’s prestigious Challenge International du Vin and continues to generate a healthy pour of media coverage, most recently in the LA Times and Angeleno magazine.
The Golden Globe winning actress engaged in a familiar development curve for this project, but gets to attach a price tag that is higher than a 3D movie ticket. From Barrymore’s Angeleno Q&A with Lesley McKenzie:
“I’ve always loved Pinot Grigio when I’m drinking white [and] I’ve always loved Italian wines. When I came across this one, I was thoughtful about the process, but I really fell in love with it. And I really want to be in love with things or I’m terrible at explaining why I want anything to do with them.”