womens health and fitness magazine03.29.091.jpgWomen’s Health, which has been subject of rumors recently, signed up Lisa Bain and Lesley Rotchford to serve as co-executive editors. The pair replaces Alison Gwinn who jumped to O, The Oprah Magazine last month.

The move is a promotion for Rotchford. She joined the Rodale publication last month as executive features director. Previously, she served as deputy editor at Cosmopolitan.

Bain jumps from Parenting where she served in the same position. She had been there for a decade.