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Posts Tagged ‘Lewis Dvorkin’

Forbes Chief Product Officer Lays Out Battle Plan

Following Friday’s announcement of a majority-stake deal with Hong Kong-based Integrated Whale Media Investments, Forbes Media chief product officer Lewis DVorkin has outlined what’s in the works for the rest of the year.

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It starts, right after Labor Day, with a new vertical – ForbesLife:

On September 2, we’ll launch a luxury vertical with a simple, highly visual navigational construct. Visitors will find it easy to move around the site, marketers can engage with an audiences in new ways. We’re bringing on 150 contributors to cover the breadth of the luxury category.

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Crunching the Forbes Freelancer Numbers

In his latest dispatch, Forbes chief product officer Lewis DVorkin shares some specific and very interesting numbers about last-year earnings of forbes.com freelance contributors.

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There are roughly 400 paid freelance contributors. Of that number, DVorkin explains, 15% were able last year through the outlet’s audience-based incentives program to surpass a critical yardstick:

Individually, 60 made as much or more in 2013 than the $45,250 a year the Bureau of Labor Statistics says is the nationwide average for a professional reporter or correspondent. Five or so have built loyal big enough loyal audiences (the model pays more for repeat visitors) to top $100,000. Many dozens more make between $10,000 and $25,000.

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Forbes Chief Product Officer Shares a Spectacular Graph

Lewis Dvorkin has an intriguing follow-up to last week’s David Carr article about the increasing role being played on the Web by native advertising, for which he was interviewed. The Forbes chief product officer shares a bunch of Forbes Web stats, but it’s the graphic below that really caught FishbowlNY’s attention:

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Not only has Forbes‘ digital audience grown by leaps and bounds over the past few years with Dvorkin nurturing an ever-expanding blog network. More recently, per the Alliance for Audited Media (AAM) figures above, newsstand sales have increased 17.5% in the first half of 2013 as compared to the same period a year ago.

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Forbes Adds Another Blog: Letter from L.A.

Under the watchful eye of Lewis Dvorkin, the Forbes blog network has grown to a gargantuan size. Today, yet another flavor has been added, with veteran journalist David Hochman at the helm. It’s called Letter from L.A. Check out today’s clever introductory lede:

On a trip abroad recently, someone asked me to describe Los Angeles. Without hesitating, out came a sentiment I’d always felt but never quite put into words: “It’s an awful place to visit,” I said, “but you’d definitely want to live there.”

Ha ha. Hochman is also opening up item #1 to readers, asking people to chime in via the comments with their three favorite things about the city. He got things rolling by sharing his picks:

1. Sundays on the big lawn at Will Rogers State Park in Pacific Palisades.
2. The latte art “swans” at Urth Cafe.
3. The undying spirit that anything is possible.

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Jay Leno’s Garage Powers ForbesLife Relaunch

Luxury monthly insert ForbesLife is relaunching this week and is also being made available as a standalone publication on newsstands in Los Angeles, Las Vegas and New York for the purchase price of $6.99. Among the April 2012 rollout issue features is “Temple of Zoom,” for which reporter Hannah Elliott visited talk show host Jay Leno’s spotless Burbank garage warehouse complex.

The magazine is also available for Nook, iPad and Kindle, featuring a redesign conceived by Robert Priest and his associate Grace Lee. Other articles in the April issue include a look at the Bel Air home of billionaire entrepreneur Elon Musk and an account of a special private railcar train ride taken with Paul Mitchell-Patrón Tequila co-founder John Paul DeJoria.

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Getting the Skinny on Forbes‘ Blog Plans

Last night, FishbowlLA attended a swanky bash at Drai’s in Hollywood thrown by Forbes magazine. In honor of the newest Celebrity 100 list and cover story “The New Celebrity Money Makers,” the publication handed out fancy crystal trophies to several members of Tinseltown’s entrepreneurial elite: Bethenny Frankel, Gene Simmons, Khloe Kardashian and DumbDumb.com, the Internet content project of actors Will Arnett and Jason Bateman. (Ben Silverman accepted on behalf of the absent DumbDumb duo.)

One of the first people we ran into was Lewis D’Vorkin, Forbes‘ Chief Product Officer and formerly of Tru/Slant. He told us that Forbes.com currently has an astonishing 700 bloggers and that the plan is to up that total to 900 by the end of the year.

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Forbes Aquires True/Slant

The little blog that actually pays writers a little – True/Slant is becoming a part of a bigger media thingy.

Two-thirds of our editorial staff here at FBLA have True/Slant pages and we have no idea what this means.

Founder and CEO of True/Slant, Lewis Dvorkin writes:

Our contributors believed, and that meant everything to us. We will always be grateful for your pioneering spirit, dedication and professionalism. As True/Slant transitions, some of you may be interested in moving with us to Forbes. We look forward to discussing the possibilities with you.

Hm. Sounds like re-organizing to us.

Previously on FBLA: Forbes Wants Bloggers to Work for Free

Mediabistro Blog-Family Roundup

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  • Jean-Luc Godard may adapt holocaust book- GalleyCat

  • Internet advertising numbers not promising- FishbowlNY
  • Robin Meade & former president George H.W. Bush in tandem parachute jump- TVNewser
  • Chuck Todd to write second Obama book- FishbowlDC
  • Q&A with True/Slant founder Lewis Dvorkin- MediaJobsDaily