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Posts Tagged ‘Lori Burgess’

Prevention Names National Advertising Director

Prevention-RPrevention has named Eric Bizzak as its new national advertising director. Bizzak most recently served as VP of sales for Travel & Leisure. Prior to that, he was The Week’s advertising director. Bizzak has also held sales roles at Wired and Men’s Journal.

“We are thrilled to have Eric join the Prevention team following such an exciting year of growth for the brand, with paging increasing by five percent in 2013 and digital revenue by 42 percent,” said Prevention’s publisher, Lori Burgess, in a statement. “With the addition of his proven experience and leadership skills, we are poised to further this growth in 2014 as we explore new, multiplatform sales opportunities, including television.”

Bizzak’s appointment is effective immediately.

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Prevention Adds Associate Publisher

Michele Murphy has been named associate publisher, marketing, for Prevention magazine. Murphy comes to Prevention from the National Geographic Society, where she worked as vice president of global marketing, overseeing National Geographic, National Geographic Traveler and National Geographic Kids.

Murphy had previously worked at Rodale from 1996 to 2005. During that time she held various marketing positions.

“We are thrilled to have Michele re-joining our senior management team as we reinvent Prevention’s marketing platform in a way that reaffirms our authority position within the nation’s conversations around health, wellness and longevity,” said Lori Burgess, Prevention’s publisher. “Michele is an accomplished global marketer and brings the skill set, vision, creativity and brand DNA needed to ignite our business solutions.”

Lori Burgess Leaves The Hollywood Reporter for Prevention [Updated]

Lori Burgess has left her position as Publisher of The Hollywood Reporter to become Publisher of Prevention. Burgess had been with THR since the summer of 2010. Prior to that she was Publisher of OK! magazine.

“Lori is a seasoned sales and marketing leader with an outstanding record of achievement across multiple platforms,” said Chris Lambiase, Rodale’s Senior  Vice President, Publishing Director. “She is an expert in knowing and understanding the advertising landscape, and she will help steer the brand to better connect with both clients and customers.”

Burgess begins her new position immediately and reports to Lambiase.

UPDATE:
Burgess left THR in the summer of 2011.

OK! No Longer Paying Barr Tab

OK! has released publisher Stephen Barr just seven months into his tenure.  According to NYPost.com, a spokesperson for the U.S. version of the celebrity news mag said no replacement has been named.  Barr took over for Lori Burgess in April to become OK!’s third publisher since their 2005 launch.

Barr’s departure is a bit of a head scratcher when considering the recent uptick in ad sales.  Media Industry Newsletter indicates that OK! improved sales by 21 percent through Monday’s issue and a magazine spokesperson said that newsstand sales have risen since Richard Spencer signed on as editor-in-chief in early October.  While sales remain up, circulation was way down for the first half of 2010.  OK! fell short of the rate base promised to advertisers by more than 100,000 copies and newsstand circulation dropped by nearly 10 percent.

THR Snags Michaela Apruzzese

We will never get tired of announcing people are working. Never.

THR reports:

Michaela Apruzzese has been named associate publisher, entertainment, of The Hollywood Reporter and will oversee entertainment industry advertising across the brand’s platforms. She will assume her post in early June and report to publisher Lori Burgess.

Apruzzese now serves as the director of movie advertising for Los Angeles Times Media Group.

Lori Burgess Named New Publisher of THR

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The seasoned Lori Burgess has been named as newbee publisher at The Hollywood Reporter.

From THR:

Burgess was previously publisher of OK! Magazine since October 2008. There, she dramatically enhanced the brand’s profile in Hollywood and made it one of the industry’s top ad revenue performers. Prior to joining OK!, Burgess was senior V.P., Publishing Director at luxury publisher Niche Media. Under her leadership, the company grew from four to 16 magazines (including Gotham, Hamptons and Los Angeles Confidential) in 10 markets.

OK! Weekly Goes Digital

ok!cover.jpgCelebrity tabloid OK! is going digital, pairing with digital publishing company Zinio to bring the magazine to computer screens and iPhones everywhere.

Until recently, Zinio, which has published digital versions of magazines, could only provide content via computer. But a recent app for iPhone and iPod Touch means that the company’s digital magazine selection, now including OK!, can be read on the go. It’s also especially timely since the world expects Apple to release its version of a tablet e-reader — which will presumably have access to iPhone apps — very soon.

So OK! looks pretty smart for launching a digital version with Zinio today. The magazine’s January 25 issue was available this morning, and new issue will now be available at midnight Wednesday each week. Readers will have free access to the first five pages of every issue, and a yearly digital subscription can be purchased for $33.99.

Said Lori Burgess, OK!‘s publisher:

“We’re an international brand with a global readership, and Zinio gives our consumers the instant access they crave, wherever they are. This is an important time of change in the publishing industry, as young, tech-savvy readers look for increasingly efficient ways to get their news and entertainment. We’re excited to be one of the publications leading the charge.”

If it can bring the magazine to iPhones and tablets, we think the deal sounds pretty promising. But now magazine publishers need to take it one step further: create a digital version that will drive conversation and add value in the digital form.

Full release after the jump

Previously: Esquire‘s New iPhone App: A ‘Reimagined’ Version Of The Mag

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The OK! Shakeup

ok!.pngYesterday, a post came into our inbox from Aaron Gell of ASSME.org suggesting a conspiracy afoot at OK! magazine. Turns out, the British mag spin-off, which has been blowing through editors recently, is planning an upscale revamp that would make the magazine more like Elle. Gell surmised the reorganization was the result of an “evil pact” between OK!‘s publisher Lori Burgess and Jason Oliver Nixon, an editorial consultant. Both once worked at Niche Media and, according to her LinkedIn profile, Burgess is working with Nixon at the luxury consulting company he founded, LXJ360.

Hours later, Gell and others reported that OK! editor-in-chief Katie Caperton (named to the position just two months ago) had been fired, along with some other staff members. Is this all part of Burgess’s rebranding efforts or some personal vendetta against Caperton and her loyal staffers?

We’ve put out requests for information to OK!‘s publicist and Caperton, but if you have any tips or info about who got canned yesterday and why, please put it in the anonymous tip box at the right or email us.

Update: OK!‘s publicist Brian Strong sent us a statement confirming Caperton’s exit, “effective today.” Although no replacement has been named, “there is an executive editorial team managing OK!‘s new initiatives and goals,” he said. However, he hasn’t yet elaborated on what those “initiatives and goals” are exactly. (If we hear from him, we’ll let you know)

Second Update: Strong says celebrity news will remain “at the core of the brand,” and the staff will be working on “developing and integrating important enhancements that reflect a heightened focus on style.”

More of Brian’s statement, and a list of some new hires at OK! after the jump.

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Brian Williams Gets Indie Music Cred|Google’s Mysterious Meetings With Post And Times|Newspapers Should Fail|OK!‘s Luxury Update Conspiracy|WSJ.com’s Micro-Payment Plan

WebNewser: Today, Brian Williams launched BriTunes, an indie music web series. Sadly, Williams doesn’t sing.

MediaMemo: Google is meeting with The Washington Post and The New York Times, too. But what are they talking about?

Silicon Alley Insider: Newspapers should be allowed to fail.

ASSME: Is OK!‘s luxe rebranding a product of “an evil pact between publisher Lori Burgess and editorial consultant Jason Oliver Nixon“?

Reuters: WSJ.com plans to institute “micro-payments” for articles and premium subscriptions.