In the heyday of scripted network television, before the medium was trampled by the reality genre, Michael Green represented stars like Roseanne Barr and Martin Lawrence. With YouTube quickly taking over the realm of connecting up-and-coming talent with a mass audience, Green has a modified shingle –  The Collective – and a new mandate.

As such, he is front and center in a USA Today look at the growing ranks of talent agencies focused on feeding the Internet universe’s 500,000-plus broadcast channels. Green is working with some of the video site’s leading click-getters:

Dane Boedigheimer steps into his Los Angeles garage most days to churn out YouTube videos for his Annoying Orange series, about a high-pitched citrus that cracks bad jokes. This summer, the series makes its debut on cable TV’s Cartoon Network, part of a deal Green put together.

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