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Posts Tagged ‘Lucy Kaylin’

Oprah Will Send You a Birthday Card for $200

The staff behind O, The Oprah Magazine are doing something extremely smart. They’re taking advantage of people who are so obsessed with Oprah that they’d be willing to shell out cash for the illusion of being close to her. That’s the premise for O’s premium subscription model, titled “Circle of Friends.”

Circle of Friends has three levels. According to Adweek, readers can pay $39 a year for a newsletter and discounts on Oprah-curated products; $99 a year for a box of luxury items selected by the glossy’s editors; and $199 a year for tickets to Oprah’s “Life You Want Tour, a chance to test products for the magazine, and best of all — a birthday card from Oprah.

Lucy Kaylin, O’s editor, came up with the idea for Circle of Friends. “We quickly realized that this could be something incredibly special because there’s such a personal and passionate and almost idiosyncratic nature to the O brand with Oprah at its center,” she told Adweek.

That’s the nice way of saying “Oprah fans can be loopy, so why not squeeze some money out of them?”

[Image: Joe Seer / Shutterstock.com]

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The Epic Columbia J-School Listserve Fail

Screen shot 2014-01-10 at 4.08.07 PMThree years ago, Bridgestone Tires reminded us in a Super Bowl commercial how the reply-all email option can lead to catastrophe.

But for hundreds of editors around the country on Friday, the Columbia Graduate School of Journalism took it to a new level of vexation.

At 2:02 p.m., the college emailed a listserve of editors inviting them to register for the school’s career expo, where publications pay $125 for a booth to recruit young talent ahead of graduation.

Over the next hour, chaos ensued.

Thanks to a glitch in the Columbia email program, every response requesting removal from the list sent to the initial email was forwarded to everyone on the listserve. Phones throbbed with the buzzing of droves of “please remove me” emails.

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Deborah Way Named Deputy Editor of Oprah Magazine

O, The Oprah Magazine, promoted Deborah Way to deputy editor, the Hearst-owned publication announced Thursday.

Working under newly-appointed editor-in-chief Lucy Kaylin, she starts on Monday.

Way joined O in 2005 as features editor and has been executive editor since 2008.

She previously served as editor-in-chief of Indianapolis Monthly, which won multiple Clarion and City & Regional Magazine Association awards under her leadership.

Lucy Kaylin Named EIC of O, The Oprah Magazine

Lucy Kaylin has been named the new editor-in-chief for O, The Oprah Magazine. Kaylin most recently served as the magazine’s deputy editor; a role she held since 2009. She is succeeding Susan Casey, who is leaving O to work on book.

“Lucy brings continuity, fresh energy and big ideas to a title that is already a must-read for millions of women,” said David Carey, president of Hearst Magazines, in a statement. “She is not only a talented writer and editor, she truly embraces and embodies Oprah’s ‘Live Your Best Life’ philosophy, making her the perfect choice for this new role.”

Kaylin starts her new role May 6.

O Hires A Bunch Of New Editors

o mag.jpgO, The Oprah Magazine has announced several new hires, filling out the editorial department under new editor-in-chief Susan Casey.

Among the new hires are former Marie Claire executive editor Lucy Kaylin, who has been named deputy editor; Patrick Mitchell, who is taking the role of design director; former Publishers Weekly editor-in-chief Sara Nelson, who has been named books director; former Prevention senior editor Tyler Graham, who will be health and environment editor and Jennifer Rainey Marquez, formerly of Women’s Health, who will take on the role of senior editor.

“As we prepare for O’s tenth anniversary year in 2010, I couldn’t be more pleased that Lucy, Patrick, Sara, Tyler and Jennifer are joining our team,” said Casey, who joined the magazine earlier this summer. “They all come to the magazine with incredible talent and experience in their respective areas and I’m confident they will be a great asset to O as we move into our next phase of growth.”

O also named Dr. Mehmet Oz a contributing editor. He will write a regular health column for the magazine starting with the October issue. The magazine also said that features director Pat Towers will be retiring this month, although she will continue to work on special projects for the magazine.

And in other Oprah Winfrey news, Sirius XM has announced the launch of Winfrey’s exclusive 24/7 Sirius XM radio station. Starting on Monday, episodes of “The Oprah Winfrey Show” will now be broadcast on satellite radio the morning after they air in syndication on TV. The channel will also replay classic “Oprah Show” episodes as well as shows hosted by Gayle King, Dr. Oz, Maya Angelou and sex therapist Dr. Laura Berman.

After the jump, the full release about the O hires, as well as longer bios.

Earlier: Two Magazines Lose Top Talent After Short Tenures

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