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Posts Tagged ‘M magazine’

Penske to Acquire Fairchild Fashion Media

FFMLogoCondé Nast wouldn’t comment. But according to New York Times media reporter Ravi Somaiya, Jay Penske is about to add an impressive group of media properties to his PMC empire.

From Somaiya’s report:

Condé Nast plans to sell Fairchild Fashion Media, the group behind trade publications like Women’s Wear Daily and Footwear News, to Penske Media for around $100 million, according to a person familiar who has been briefed on the deal.

Fairchild’s employees will go with the new company, the person, who spoke on condition of anonymity to reveal an as-yet unannounced deal, said.

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Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

So What Do You Do, Christian Baesler, VP of New Media at Bauer Media Group?

christian-baeslerFrom 2013 to 2014, Bauer Media Group’s digital properties in the United States have experienced explosive growth. The company reports that InTouchWeekly.com‘s unique monthly visitors grew organically by 745 percent, LifeandStylemag.com by 436 percent and the teen group (which includes J-14, M, and Twist) by 264 percent. On a monthly basis, Bauer’s digital teen division sees 5 million unique users. Three months after the relaunch of J-14.com, the magazine became the fastest growing magazine on Facebook, with more fans than publications like BuzzFeed, Us Weekly and People.

These numbers are impressive by themselves, but even more remarkable considering that just a couple of years ago Bauer in the U.S. did not have a real online department. The company’s success in print — in the U.S., Bauer sells more magazines at retail than any other magazine publishing company — left a hole in its business model in the digital space. As a result, Bauer recruited Christian Baesler from a management post at Bauer Media Group in Germany to take on the formidable task of revving up the company’s online activity. Between the incredible growth that these sites have seen and the fact that major advertisers like Coca-Cola, Adidas and Rimmel London are taking notice, it’s clear that Baesler has proven just how invaluable digital is for Bauer.

After the jump, Baesler discusses the ingredients to the digital department’s success, Bauer’s social media strategy and what the public can expect from the upcoming roll-out of the new and improved InTouchWeekly.com.

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Roger Angell Chats with M Magazine

Nice interview feature from Sridhar Pappu for the summer issue of men’s luxury quarterly M.

RogerAngellPicHe caught up with 93-year-old New Yorker editor and writer Roger Angell to talk reader response to February 2014 piece “This Old Man,” Angell’s imminent receipt of the J. G. Taylor Spink Award and this man’s august New Yorker genealogy:

The magazine is more or less a part of him: He knew it well even as a child, given that his mother, Katharine White, was its literary editor from its founding year of 1925 to 1960, and his stepfather, renowned essayist and Charlotte’s Web author E. B. White, joined its staff in 1927 and stayed on as a contributor into the early eighties.

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Cover Battle: M or The Nation

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round features M magazine versus The Nation. For its latest issue, M went with a photograph of Ralph Fiennes to remind us all that we are not as cool as Ralph Fiennes. Mission accomplished.

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M Magazine Names Jim Windolf Editor, Cosmo and HGTV Mag Make Changes

M, Cosmopolitan and HGTV Magazine have all made staffing changes. Details are below.

  • Jim Windolf has been named editor-in-chief of M. Windolf had most recently served as the quarterly’s senior consulting editor. Windolf will continue as a contributing editor at Vanity Fair.
  • Patti Greco has been named entertainment editor of Cosmpolitan.com, a new role at the magazine. Greco comes to Cosmo from New York, where she served as a staff editor.
  • Kate English has been named HGTV Magazine’s associate publisher, marketing, another new role.English has been the magazine’s executive director, integrated marketing since it launched two years ago.

The New M Magazine is Here

Well here it is, the debut issue of the revamped M magazine, from Fairchild Fashion Media. As we mentioned when we first heard about the relaunch, the title is aimed at rich dudes who like spending money on nice things.

M’s first foray though is themed “ambition,” so every piece inside has something to do with that. There’s Karl Lagerfeld hilariously saying that his ambition is to dress well, cover man Bradley Cooper talking about how his ambition is to play out his fantasies through acting, and more.

For those of you asking how M differs from other men’s lifestyle magazines on the market, we have no answer.