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Posts Tagged ‘Magazine Publishers of America’

Ten Years Of Magazines In Two Minutes

You may have already seen this video floating around the Interwebs, but we thought it was just too cool not to share.

The American Society of Magazine Editors and the Magazine Publishers of America have compiled 92 covers that represent the decade that was, visually calling to mind ten years of events and experiences that shaped our country and our world — from September 11 to Hurricane Katrina to Obama’s election, the phenomena of Google, Apple and Tina Fey — in just two minutes.

Hope you enjoy as much as we do.

Previously: MPA’s Tweetable Truths Give Hope To The Magazine Industry

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PRNewser: Should news organizations like The New York Times release the names of staffers who are laid off when they know the media will report on them either way?

Folio: Industry group the Magazine Publishers of America has eliminated 5 positions or 14 percent of its overall workforce.

Denver Busines Journal: Rick Blair has officially been named CEO of Clarity Digital Group and, after serving as interim CEO since March.

Vanity Fair: Putting Stephen Colbert on the cover of a magazine seems like a surefire way to boost newsstand sales. Not so with Jon Stewart.

Deadline Hollywood: Nikki Finke‘s blog amassed more unique visitors last month than Variety and The Hollywood Reporter combined.

State Department Enlists Home Design Magazine For D.C. Holiday Decor

magazine.jpgIt’s not quite the media bailout some of us were hoping for, but the State Department is asking magazines for their help with holiday decor.

Today, Nina Link of the Magazine Publishers of America stood with State Protocol Ambassador Capricia Penavic Marshall and announced that the two organizations are teaming up to create a festive re-imagining for two historical buildings in D.C.

The magazines will work with the State Department to create the “Magazine Holiday Design Showcase,” wherein each participating title gets a different section of the Harry S. Truman Building and the receiving rooms of the Blair House to showcase the historic structure’s rich and cultured history. Better Homes & Gardens will be taking over the Blair back room and house garden, while the building’s dining room will be designed by Martha Stewart Living (including “a Confectionery Tree covered in lollipop and sugar cookie ornaments” — yum).

Other participating magazines include This Old House, Mother Earth News, Natural Home and Traditional Home.

Full press release after the jump.

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MPA’s “Tweetable Truths” Give Hope To The Magazine Industry

At last week’s Magazine Innovation Summit, the Magazine Publishers of America opened the show with a video entitled “Twenty Tweetable Truths About Magazines.”

The video, which includes facts like “Magazine subscriptions increased in the first half of 2009,” and “Magazine readers pay attention to magazine ads. They don’t pay to avoid the advertising as they do with other media,” kicked off the media conference with a sense of hope about the struggling industry facing tough times.

A lot of the magazine news that we report here is not positive, so it’s encouraging to see 20 real facts that are upbeat. But they only tell part of the story — although admittedly its the part that the MPA wants to emphasize. The video made us excited, but then we thought, “If all this is true, why are so many magazines closing? Why are so many people losing their jobs?”

Watch the video above, and and tell us what you think. Tweet at will.

Earlier: Magazine Conference Offers Glimmer Of Hope For Industry

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TVNewser: The saga of a six-year-old boy in a hot air balloon (or not) captivated the network news channels this afternoon.

Editor & Publisher: The Huffington Post has surpassed in terms of unique visitors for last month, according to numbers tracked by Nielsen Online.

New York Times: Sumner Redstone will sell nearly $1 billion in Viacom and CBS shares in order to pay down debt.

The Wrap: Some choice soundbites from the Magazine Publishers of America‘s Magazine Innovation Summit this week. Our favorite came from Condé Nast group president David Carey: “We could sell the movie rights to the McKinsey study.”

Financial Times: A profile of The Daily Beast and founder Tina Brown, one year after its launch. “The Daily Beast was, from the start, in part an experiment to find a better class of online advertising in a market where infinite supply has dragged down rates. In an effort to charge premium prices, the site has targeted upmarket brands with the promise of customised packages that could reach a sought-after audience of affluent, educated and engaged readers.”

Excitement For BusinessWeek Deal At MPA Conference

MIS.jpgYesterday, we spent a few hours at the Magazine Publishers of America‘s Magazine Innovation Summit. In between panels and interviews like The New York TimesDavid Carr‘s Q&A with Ken Auletta of The New Yorker (right), we got a chance to catch up with some of New York media’s movers and shakers and pick their brains.

First, we asked Carr what he thought of Bloomberg LP’s acquisition of BusinessWeek. The media columnist was practically giddy with excitement. “It’s great news for people like you and me,” Carr told us, complaining that the media industry has been sorely lacking in fun deals to report on. “I couldn’t help but get involved in Stephanie’s story,” he said referring to the article about the deal he co-bylined with Stephanie Clifford for the Times yesterday.

Carr’s excitement was mirrored by‘s John Byrne, who interviewed Netflix CEO Reed Hastings after lunch.

“There was a little activity at BusinessWeek this morning,” Byrne said. He then went on to say how happy he was to be going to work for Bloomberg, remarking that it was a “great place” for the business magazine to be.

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MPA Announces Changes To Awards

Magazine Publishers of America president Nina Link today announced changes in the magazine industry’s Lifetime Achievement Awards.

Two industry awards, the Henry Johnson Fisher Award honoring “individuals who have made significant and longstanding contributions to the magazine publishing industry and society,” and the American Society of Magazine Editors’ Hall of Fame Award will now be presented at separate events. The Henry Johnson Fisher Awards will be presented at the American Magazine Conference, to be held next year in Chicago, while the Hall of Fame Award will be presented at next April’s National Magazine Awards, where it was first presented.

The New York Times also reported this morning that ASME is adding 12 more categories to its National Magazine Awards, covering online media. The online awards will be presented in March.

Full release from the MPA after the jump

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Rolling Stone‘s Obama Cover Wins ASME Prize

rolling stone obama.jpgToday we’re at the Magazine Publishers of America‘s Magazine Innovation Summit, where ASME President David Willey just announced the winners of its best cover of the year contest in 10 categories.

The overall winner this year was Rolling Stone, which also won for the Best Obama cover category. Other category winners included Bon Appetit, Elle, Audubon, Sports Illustrated, Vanity Fair, Veranda, Harper’s Bazaar, Condé Nast Traveler and New York magazine.

More Magazine Innovation Summit coverage to come.

Related: ASME Launches Best Cover Of The Year Contest

MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV

magazines stack.jpgAt last week’s Dessert and Discourse event, Caroline Miller called print ads a “big con” because it’s impossible to tell if they have any affect on consumers’ decisions. Meanwhile, online advertisements can provide up-to-the-minute data about who is clicking through and buying products. Yet online ads will never cost as much as advertisements in magazines.

Today, the Magazine Publishers of America gave us another reason why magazine ads are so expensive: according to research, they are actually more effective than television and online ads in driving consumer action.

Citing a report from research firm Dynamic Logic, the MPA said that magazines were the most cost-effective advertising medium in terms of two measures of return on investment: people impacted per dollar spent and the cost per person.

“Time and time again, independent research has shown that without magazines, advertisers’ media plans would not have been as effective or cost efficient,” said Ellen Oppenheim, the MPA’s executive vice president and chief marketing officer.

However, no matter how effective magazine advertising may be, it’s still suffered greatly in the last few months — ad revenue dropped 26.6 percent in the third quarter of this year alone, compared to the year before. Although this new report provides some hope that magazine advertisements can still provide the return on investment that marketers crave, who knows if they will have the money to spend on this expensive ads.

Read the full report here.

Related: Magazine Advertising Down In The Third Quarter

(Photo via flickr)

Goodby, Silverstein Wins Top MPA Prizes For Outstanding Magazine Advertising

kelly2.pngAdvertising may not be enough to keep the magazine industry alive anymore, but that doesn’t mean that there isn’t still great work being done.

Yesterday, the Magazine Publishers of America celebrated outstanding work in magazine advertising with the announcement of the winners of its Kelly Awards. Goodby, Silverstein & Partners in San Francisco won the top prize — the Grand Prize Kelly — for its “There Can Only Be One” ads developed for the National Basketball Association. The ads, which promoted basketball games on ESPN, ABC and TNT, helped increase television ratings by 61 percent, the MPA said.

The agency also snagged the second place Gold Kelly for its work with ice cream maker Haagen Dazs and its “Haagen Dazs Loves Honey Bees” magazine ad campaign. The third place Silver Kelly went to Energy BBDO’s Canadian Club campaign, “Damn Right Your Dad Drank It.”

This was also the first year in the 28-year history of the Kelly Awards that the MPA allowed consumers to vote on their favorite ads. The results provided a list of “America’s Favorite Magazine Ads,” with BBDO NY’s “Hands” campaign for AT&T taking the top spot.

A full list of winners is after the jump

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