Former Bloomberg LA bureau chief and TV Week editor Greg Baumann joined the Silicon Valley Business Journal as EIC last October after a year-long honeymoon trip, a move from Playa del Rey to the Bay Area and some consulting/operational work. Twelve weeks into the new job, he’s overseeing some major changes.

The first of several planned new website iterations went live at the beginning of the year, alongside a January 4 weekly print edition boasting a whole new look. The latter is the handiwork of Mario Garcia, previously instrumental in the redesign of the Wall Street Journal and Philadelphia Inquirer newspaper editions.

“He’s here now in our newsroom,” Baumann tells FishbowlLA via telephone from San Jose, “advising on pages for the next issue. Our print version has a digitally inspired look that operates on the principles of simplicity and cleanliness.”

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