Condé Nast began using ZergNet about a year ago and credits it for increasing monthly traffic on its websites by the hundreds of thousands of new visitors, said Peter Cheng, director of business development and innovation.
Cheng said ZergNet offers publishers “traditional traffic-trading made easy… Plus the content recommendation algorithm of an OutBrain, and the human curation and headline writing of a BuzzFeed. Their secret sauce is combining all of the above into one.”
How did content curator ZergNet makes its way from humble beginnings to a Quantcast #48 ranking among U.S. websites and hundreds of top-flight media clients? It’s a rich, long story that principally involves Mark Cuban, a fellow alum of Indiana University. Cuban provided $30,000 in seed funding to founder Reggie Renner in 2012 and has since ponied up much more.