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Posts Tagged ‘Mark Howard’

Forbes U.S. Print Edition Racks Up Record Readership

ForbesCover_0616_2014The mission statement of research behemoth Gfk MRI is “to provide the clearest view of American consumers – who they are, what they buy, how they think – and the best way to reach them.” And certainly, based on their Spring 2014 data, one good way to reach the upper tiers is the print edition of Forbes.

From today’s announcement released by Forbes at the 61st Cannes Lions International Festival of Creativity:

According to the recently released GfK MRI data, Forbes magazine has achieved its highest readership ever in the U.S., increasing by over one million readers in the past year to more than six million. Forbes surged in readership from 5,079,000 in Spring 2013 to 6,118,000 in Spring 2014 — a rise of more than 20 percent and the largest figure for Forbes in MRI’s records.

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Forbes Media and Atlantic Media Expand Teams

Some Revolving Door notes for you today, involving Forbes Media and Atlantic Media. Details are below.

  • Jessica Sibley is rejoining Forbes Media as VP, advertising sales Eastern region. Sibley previously worked for Forbes for eight years. Sibley most recently worked as The New Yorker’s executive director of sales development. At Forbes, Sibley will report to Mark Howard, Forbes Media’s chief revenue officer.
  • Atlantic Media has named Daniela Fayer publisher of Government Executive Media Group, the company’s government and defense division. Fayer most recently served as associate publisher of Defense One, Atlantic Media’s national security and defense industry site.

Forbes Names Mark Howard Chief Revenue Officer

Forbes has promoted Mark Howard from senior VP of digital advertising strategy to chief revenue officer. Howard is succeeding Meredith Kopit Levien, who left to become the new executive VP of advertising for The New York Times.

“Meredith and Mark have been close partners in driving our revenue strategy and seizing opportunities in the two hottest trends in advertising — programmatic buying and native advertising,” said Mike Perlis, president and CEO of Forbes Media, in a statement. “Mark is one of the most knowledgeable people in the marketplace on native ads and, during his more than ten years at Forbes, has become well versed in what our brand stands for, selling print and digital, and the power of our content model and publishing platform.  We look forward to his continued leadership.”

Howard has been with Forbes since 2002. Prior to joining Forbes, he held sales roles at Inc. and Fast Company.

Forbes Announces a Pair of Senior Promotions

Forbes today announced the promotions of Meredith Kopit Levien to chief revenue officer, and Mark Howard to the new position of Senior Vice President of Digital Advertising Strategy.

Levien joined Forbes four years ago and was most recently SVP/group publisher.  In her new role, she will be responsible for the entire U.S. and European digital and print sales organization.  As for Howard,  he will head up digital ad strategy, focusing on leading the introduction of the highly innovative advertising products to the marketplace.  Previously he was SVP of Digital Ad Sales.

“Meredith is well-known and well-respected in the marketplace, and her sales and business management skills will propel us to new heights in 2012 and beyond,” said Mike Perlis, Forbes Media president and CEO.  “Mark’s deep experience makes him supremely qualified for his new role.”

Forbes Media encompasses Forbes and Forbes.com, the leading business site on the Web that reaches on average 27 million people monthly.

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