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Posts Tagged ‘Mark Hoyer’

Bonnier Acquires Cycle World from Hearst

Bonnier Corporation has acquired Cycle World, the monthly motorcycle enthusiast publication, from Hearst. Financial details of the deal weren’t disclosed, but the magazine’s team will remain intact.

Mark Hoyer is the Editor-in-Chief of Cycle World, and his magazine will now be in Bonnier’s Outdoor Group, under Vice President and Group Publisher Eric Zinczenko.

“Adding another leading men’s vertical to our portfolio of enthusiast brands presents larger opportunities for our strategic partners as we share many of the same advertisers,” said Zinczenko. “This acquisition reinforces Bonnier’s pursuit of aggregating the largest men’s audience in media, and most important, its unwavering commitment to producing the highest quality content possible.”

Cycle World has a circulation of 235,000.

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Hachette’s Cycle World Reorganizes Management Team

cycle world.jpgHachette Filipacchi-owned Cycle World Brand Group today announced a reorganization that would create a more brand-centric team.

Under the reorganization, Chief Brand Officer and SVP Larry Little promoted Executive Editor Mark Hoyer to the position of VP, brand content and editor-in-chief of Cycle World. The publication’s current editor-in-chief, David Edwards, is leaving Hachette.

National Advertising Director Paul LaBella has also been promoted to VP, brand publisher and Marketing Director Corey Eastman is now VP, brand development.

The moves are the latest in President & CEO Alain Lemarchand‘s plan to reorganize the company into brands led by Chief Brand Officers. He has already implemented similar changes at Hachette’s women’s titles, shelter group and automotive pubs.

Cycle World also announced some improvements, like expanded Web site features and better paper stock.

Full release after the jump

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