FishbowlLA has to hand it to Budd Friedman and Mark Lonow (pictured), co-founders of legendary Melrose Ave. stand-up comedy club The Improv. They have come up with a comedy competition name that doubles as its own punchline.

“Up Yours” doesn’t mean they want to hear exclusively from would-be Andrew Dice Clay‘s. Rather, they are exhorting undiscovered funny people to up(load) your(their) videos for judging as part of a social media-embedded competition. Per the press release:

The winner will be provided a once-in-a-lifetime opportunity to meet with APA Talent Agency and a chance to perform on the Improv stage. The performance will be taped and shared on the comedy club website.

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