Wowowow.com senior editor Randi Bernfeld joined hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven on today’s Morning Media Menu podcast.

They discussed Wowowow.com’s coverage of “Mad Men” before the AMC drama’s third season starts Sunday, including Wowowow.com founder and advertising vet Mary Wells‘ take on the show and the industry over the years, “The Truth About ‘Mad Men’ Told by a Real-Life ‘Mad’ Woman.”

Other topics of coverage on the women-centric Web site discussed on the podcast includes training men to be stay at home husbands and ongoing coverage of the Amazon Kindle. Randi said that one downside of the Kindle is that the books must be purchased through Amazon, leading Jason to suggest that Apple might unveil a new tablet device at its upcoming keynote presentation that might rival the Kindle.

“The one thing that Apple has going against it, recently you might have seen that they have blocked the use of Internet phone services from iPhone devices, which would essentially put AT&T out of business if everyone completely assimilated and moved over to these voice over IP devices,” Matt said. “But all in all I think that Apple will probably set a new standard.”

“There is a chance that we could see the Amazon Kindle as the Commodore 64 of digital readers,” Jason said. “Our kids will be like ‘Haha, you used to read on one of those?’”

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

— DIANE CLEHANE

With the dog days of summer upon us, the usual suspects at Michael’s are soldiering on over their Cobb salads until it’s time to take off those last few weeks of the month to the Hamptons, Nantucket or some other sun-filled spot far from the madding crowd. In the meantime, the random celebrity sighting is keeping things interesting. Word of illusionist JB Benn‘s sleight of hand tricks that kept the crowd bedazzled last week must have gotten around the magician’s union because my spies told me that David Blaine walked in without a reservation yesterday and was bending quarters for everybody’s amusement. Just thought you’d like to know.

I was lunching today with publishing powerhouse turned Internet entrepreneur Joni Evans, whose five-month old site Wowowow.com is going great guns. Joni, who is wow’s CEO, launched the site with pals Liz Smith, Peggy Noonan, Mary Wells and Lesley Stahl for “self-assured women who are a bit too old to care what everybody thinks.” This month, Joni kicked off “The Book Party” with Judith Martin (Miss Manners) reading a collection of the classics. “It’s been incredibly well-received,” she says, and plans are in the works to expand the vertical in all sorts of interesting ways. And that’s not all — Joni tells me in the not-so-distant future the site will introduce a new fashion maven into the mix to cover style and a health vertical ‘Medicine Ball.’ The site’s content is popping up on MSN.com, Fox.com and Yahoo’s Shine. For more dish about Joni and her newfound career, check out her interview with me for our “So What Do You Do?” series coming next month …

Here’s the rundown on today’s crowd:

1. Charlie Rose and an unidentifed young blonde gal

2. Peter Brown

3. Jonathan Tisch and John Sykes

4. Michael Fuchs and Peggy Siegal

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