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Posts Tagged ‘MaryAnn Bekkedahl’

Rodale Departures Blamed on Discontent with CEO Maria Rodale

Uh oh.  Rodale has been experiencing some staff departures lately. And sources are telling Fortune that the culprit is discontent with the leadership of Maria Rodale, who became CEO in 2009.

This certainly doesn’t seem like a coincidence:

A spokesperson for Rodale confirmed that the following people left or were fired in 2011: chief information officer Ken Citron; Jack Essig, publisher of Men’s Health; Andrew Livingston, director of consumer engagement; David Marchi, senior vice president of global marketing; chief marketing officer Gregg Michaelson; Mary Murcko, executive vice president and group publisher; Karen Rinaldi, executive vice president and books publisher; Bill Stump, senior vice president and editorial director; and Valerie Valente, a vice president in custom publishing. Rodale.com general manager David Kang, communications executive vice president Robin Shallow and executive vice president and group publisher MaryAnn Bekkedahl also left after Rodale became CEO.

This is in addition to the recent departure of  senior vice president of international operations, Michelle Meyercord, and vice president James Kreckler.

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Saul Hansell Leaves New York Times For AOL

hansell.190.jpgToday is just the day for former print people to move on over to the other (digital) side: first was MaryAnn Bekkedahl from Rodale Inc., and now New York Times tech writer Saul Hansell is leaving his Bits blog behind to be the first announced staffer on AOL‘s Seed.com, a new “content managing platform.”

Hansell has worked for the Times for 17 years, and for nytimes.com for two. AOL has been expanding its niche blog structure lately, and has been on somewhat of a hiring frenzy, though ironically it’s still looking to trim 1/3 of its workforce.

Read More: Official Announcement: I’m Going to AOL –Saul Hansell’s blog

Rodale Group Publisher Bekkedahl Decamps For Digital Pursuits

Bekkedahl.jpgMaryAnn Bekkedahl, the EVP/group publisher at Rodale Inc., today announced plans to leave the publisher after 17 years. Rodale said Bekkedahl was departing “in order to pursue digital and new media opportunities,” although any specific plans weren’t mentioned.

“While I’ve enjoyed participating in this whirlwind of new media evolution through my role at Rodale, I now believe that the time is right for me to engage in these emerging trends in a new way,” she said in the announcement. “One of my proudest achievements at Rodale was building such a strong and talented sales and marketing team, and I know my colleagues will continue to serve our clients with the same creativity, innovation and service that make them the best in the business.”

Bekkedahl started at Rodale as a sales rep for Prevention. She moved up to positions like senior VP and global brand director for Men’s Health and publisher of Men’s Health.

Sigh. Another talented member of the print media world, defecting to the Web.

Full release after the jump

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