Bloomberg News will not be commenting on Michael Bloomberg returning to Bloomberg LP. According to The New York Times, Bloomberg LP has a policy to never report on itself, and that includes when the sheriff returns to town. Even if that town was founded by — and named after — the sheriff.
Bloomberg’s policy reads that “Bloomberg News doesn’t originate stories about the company” and therefore will not cover the “wealth or personal life” of its 72-year-old majority owner and founder.
Matthew Winkler, Bloomberg News’ editor-in-chief, told the Times in an email that self-reporting was “an inherent conflict of interest and no outlet does it well.”
Even if that were true (we beg to differ, because the Times does it quite well), it’s not much of a reason. A media company should be as transparent as possible, even if it feels awkward to do so.
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