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Posts Tagged ‘Michael Bloom’

Barbara Walters, Harold Ford, Jr. and Bravo’s Chris March

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We could barely keep up with the steady stream of A-listers who poured into Michael’s today. When we arrived a little before noon, there was a handful of power brokers quietly hunkering down to business over their Cobb salads in the back of the room. By the time Bravo’s latest star, designer Chris March arrived with Jennifer Geisser, the network’s senior vice president of communications, and publicist Alana McElroy, there was a palpable party vibe in the dining room.  Late arrival Harold Ford, Jr. worked the room like nobody’s business while social swans Muffie Potter Aston and Suzanne Johnson doled out air kisses like they were candy.

While it was a little hard to hear over the chattering crowd, I thoroughly enjoyed dishing with Chris, whose new show, Mad Fashion, premiered Tuesday night on Bravo. Chris, you might recall was a finalist on Project Runway. (Christian Siriano was the winner that season). His quirky couture and good natured personality ( gotta love that laugh!) made him a fan favorite. Chris tells me when Bravo’s resident boy wonder, Andy Cohen, got wind he was shopping a show around, he got in touch with Chris and insisted Bravo see it first. The deal was done in a matter of days.

Unlike most of those ubiquitous Bravolebrities, Chris isn’t into the fame game. “I didn’t do either show to get famous,” he tells me. “I did it to get to do the type of work I wanted to do.” Things have worked out pretty well on that score. On the Wednesday before the I Heart Radio concert in Las Vegas, Chris got a call from Lady Gaga’s office requesting he make something fabulous for her appearance at the show. In less than a week, he delivered the studded motorcycle cape she wore on stage. “That wouldn’t have happened without being on television.” Maybe, but the guy has definitely got it.  This is the same man who made Meryl Streep‘s last Oscar dress at his kitchen table. His secret weapon: a drama-free attitude when dealing with people who live and die for style.

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Wenner Media Taps New Chief Digital Officer

Michael Bloom has been named the new Chief Digital Officer at Wenner Media, publisher of Men’s JournalUs Weekly and Rolling Stone. Bloom, who most recently was working at a startup, will take over for Steven Schwartz who left Wenner for a position at Reuters.

Ad Age reports that Bloom will oversee editorial and advertising for Wenner’s three major titles. Additionally, he’ll be asked to grow the brands:

Mr. Bloom… will be tasked with growing the digital business around the company’s three titles: Rolling Stone, Us Weekly and Men’s Journal. According to the company, its combined media brands bring in an average monthly audience of 26 million readers and generate around 160 million page views.