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Posts Tagged ‘Michael Brownstein’

Meredith Names VP of Corporate Sales

Brian Kightlinger has been named Vice President, Corporate Sales for the Meredith National Media Group. Kightlinger has been with Meredith since 1997, most recently as Group Associate Publisher, Director of Sales for Meredith’s Parents Network. He succeeds Diane Papazian, who is now Ladies’ Home Journal’s Associate Publisher.

“We believe that Brian’s creativity, solid sales experience, and broad knowledge of our portfolio along with his strong collaborative approach will be extremely valuable as we deepen and expand our brand and digital footprint over the next year,” said Tom Harty, President of Meredith.

Kightlinger reports to Michael Brownstein, Executive Vice President, Chief Revenue Officer.

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Publishing Companies Shifting Ad Sales Training

An article on today discusses how ad sales teams at major publishing companies are being asked to focus more on digital sales. Teams at Hearst, Meredith, Condé Nast, and others, are becoming more integrated; they are no longer just highlighting print ad sales. With this change, the companies have had to retrain their teams.

Michael Clinton, Marketing and Publishing Director at Hearst, says that print ad sales will always be vital, but increasing knowledge of the digital realm is necessary:

A significantly dominant share of our revenue still comes from print advertising. But with that being said, we are very aggressively joined into the digital future – that includes all of our magazine websites.

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