For the first time in its nine-year history, the TV Land Awards pulled up stakes in Los Angeles and headed for New York, bringing a Big Apple feel to the Javits Center last night.

The Cosby Show, set in Brooklyn and taped in New York, was honored with the Impact Award. The cast, including co-creator Bill Cosby and Phylicia Rashad, reunited.

“It means that not only are we still relevent today…We made some sort of a difference, and some sort of an impact 25 years ago,” Sabrina LeBeauf (above) , who played Sondra on the hit sitcom, tells FishbowlNY.

The Cosby Show, which helped resurrect NBC from 1984 to 1992, had another “impact” on television viewing.

“I don’t see any show on now that impacts people in that way… [that] family show [did],” Geoffrey Owens (who played Elvin) says. “I think it’s fair to say that, unfortunately, that’s a little bit … of the past right now.”

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For the first time, the TV Land Awards, which honors past favorites of the medium, is moving to New York.

The ninth annual awards are scheduled to be taped and aired in April. The location has not been announced.

The program, which specializes in reunions of classic TV casts, will bring back The Cosby Show complete cast, including stars Bill Cosby and Phylicia Rashad. The show will receive the Impact Award.

Michael J. Fox will also be in attendance, reuniting with his 1980s sitcom family from Family Ties. That show is being honored with the Fan Favorite Award.

The TV Land Awards also recognize current shows as ”Future Classics.”

America Ferrera and John Mayer

It’s arguably the most exclusive magazine party of the year. (Graydon Carter‘s Vanity’s Fair Oscar party perhaps being the other.) John Edwards mingled with John Mayer. Sir Richard Branson (just back from dogsledding in Alaska) commandeered the corner of the bar like a Virgin spaceship, and allowed Henry Kissinger to ride co-pilot. Craigslist’s Craig Newmark chatted up Wikipedia’s Jimmy Wales. New England Patriots coach Bill Belichick walked through the cocktail hour unrecognized. Michael J. Fox, too, virtually unnoticed, chatted with Elizabeth Vargas near the glass window overlooking Central Park. Arianna Huffington was noticed. (Line uttered in every pre-dinner conversation: “Is that someone? It looks like someone, I don’t know … do you?”)

Time Warner execs — like Richard Parsons and Jeffrey Bewkes — buzzed along the edges as the usual media-on-media action (including Ad Age‘s Nat Ives, WWD‘s Stephanie Smith, Jossip’s David Hauslaib, New York mag’s Jesse Oxfeld, Gawker’s Lockhart Steele and Doree Shafrir, ETP’s Rachel Sklar, Glynnis MacNicol, Julia Allison, Radar‘s Jeff Bercovici, NYO‘s Michael Calderone) made nice use of the open bar.

But as much firepower as there was at last night’s Time 100 party at Jazz at Lincoln Center, just 36 of the 100 to make 2007′s “most influential people in the world” list made it, and there were plenty of notable no-shows: No Obama. No Borat. No Queen of England. Rosie. No Leo. No Gore. No Timberlake. No Tyra.

But impassioned speeches — delivered over dinner by Elizabeth Edwards, Brian Williams, Bloomberg (with an ode to late Boston Celtics’ exec Red Auerbach — huh?) Branson and others — and a three-song set by Mayer more than made up for the relative lack of A-listers.

Others spotted during cocktail hour: Cate Blanchett, Mayor Bloomberg, Queen Rania Al-Abdullah of Jordan, Simon Fuller, Charlie Rose, Tina Fey, Mario Cuomo, Martha Stewart, Brian Grazer, Gayle King (no Oprah), Matt Lauer, Chris Matthews, Brian Williams, Ziyi Zhang, Police Commisioner Ray Kelly, Suzanne Vega, Harvey Weinstein, David Lauren and Lauren Bush.

FishbowlNY’s Coverage Of Last Year’s Time 100:

We missed Jane Fonda by a day. Today’s lunch crowd was lacking the star power we’ve come to expect on our weekly visits so while we were disappointed our usual perch at the bar had been usurped by an unidentified exec, we didn’t miss much from our less than stellar seat a few stools down. We were, though, happy to spot our pal Jack Kliger. Lunchtime chronicler Diane Clehane chatted up the Hachette honcho about the latest celebrity implosion that’s got everyone buzzing — the Rosie O’Donnell trainwreck that left the station at Monday’s Matrix Awards and crashed and burned with today’s surprise announcement that she is leaving The View in mid-June due to a reported contract dispute.

Kliger was among the stunned crowd of media elite that had to suffer through O’Donnell’s profane performance as emcee of the event that had her soon to be ex-boss Barbara Walters laying her face in her hands from her seat on the dais alongside such luminaries as Hillary Clinton and Arianna Huffington. “It was absolutely disgusting,” he said, adding that the editors from Woman’s Day and other Hachette books at his table were equally sickened by the comedian’s performance. The veteran magazine executive, who knows a thing or two about working with celebrities (remember George?), says it was O’Donnell’s ill-fated stint helming her own magazine was the “turning point” against launching further titles with stars moonlighting as editors. “We’ve learned that you can cover celebrities without giving celebrities their own magazine.” For every Oprah, says Kliger, there are scores of over-inflated egos and Hollywood headcases that are deluded into thinking they can run a magazine. “I was getting at least a proposal week,” he recalls of those days when O’Donnell was still masquerading as “The Queen of Nice.” Everyone from Jennifer Lopez to Jane Pauley(“she was talking to everyone”) was interested in adding the title of editor-in-chief to their resumes — with no personal investment, of course, he recalls. Long before the 2,000 attendees of Matrix witnessed what seemed like O’Donnell’s latest effort at career suicide, Kliger told fellow publishing bigwigs they were crazy to tie their bottom line to the star. “She’s a time bomb.” No kidding.

The rest of the crowd:

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