Time magazine’s managing editor Richard Stengel has had a busy day. He was at the “Today” show first thing in the morning to announce this year’s Person of the Year (it’s Ben Bernanke if you haven’t already heard) and then he spent the rest of the day talking to various news outlets about the choice. We got a chance to ask him, too, why Bernanke?
“It’s a way of telling a larger story,” Stengel explained. “One of the things I like for Time to do is take some very large and complex issue and explain it for readers. And in a way, that is what Mike Grunwald‘s story does. When you learn something as a reporter or writer, the first thing you want to do is explain it to someone, and that’s the tone of the whole article. I really like that for our readers and I think people will get a lot out of it. For me, Bernanke was the best vehicle to talk about the largest, most macroeconomic issues.”
But what about the Twitter guys, who were so popular among the speakers at the Time Person of the Year debate last month?
“The Twitter thing came on strong there,” Stengel said of the debate. “And we did really think about it, but we had done a story on them a little but earlier and because we did â€œYouâ€ and user-generated content a few years ago [as Person of the Year] I felt like we had kind of covered that territory a bit.”